Social selling is the process of connecting and nurturing sales prospects. It offers different types of strategies for building relationships and ensuring that the visitor becomes a customer that pays for services. Though it sounds very much like it, social selling is not social media marketing. The latter mainly focuses on attracting and engaging an audience in spreading the news about a product or service. Social selling is right for your business because it increases sales, retains customers, improves brand recognition, and separate your business from the competitors.
Why Your Business Should Care About Social Selling
Social selling is getting bigger and bigger by the day. Many companies are now looking for new ways to attract people through social media engagement and bring them to their fold. You can use social selling to build relationship that will last a long time. Relationship is the engine room of commerce, which ensures that customers continue to patronize you, not because you are the best but because they love you and are loyal to you.
Your clients are already engaged through social selling, probably by a company selling something else. If you are not doing it, a competitor will, and that may be very bad for your business. Join the train on the move and make sure you take advantage of new trends and ideas everyone is already using.
Benefits of Social Selling
Social selling has unlimited benefits and opportunities that can help your business move from where it is today, into a new level. It is left to you to assess them and take full advantage of them.
Utilizing Sales Cycles – Customers now take their time before making a purchase online, by doing research and making sure that they are spending the money in the right place. Social selling helps shorten sales cycles so that customers can quickly make buying decisions.
Generating Leads – Every business needs leads to be able to create revenue. This vital part of sales is, however, is getting more difficult due to stiff competition. Social selling offers you the opportunity to listen to conversation about your product and target people who would like to buy.
Customer Retention – Every business needs a community of loyal customers to be able to survive. Social selling provides your sales team the tools to engage with your customer, so they can come back again and again.
Social Selling Strategies
- Establishing a thorough and successful social selling strategy is not a piece of cake; you need to find the right strategy and implement it in the best way possible. Here are some tips to help you.
- Pay attention to what people are saying; this is called social listening. Businesses now make direct sales by reading comments and targeting prospects.
- Use industry related search keywords to search for people making comments about your kind of product and service, and then engage them.
- Make use of CRM systems. They have highly developed tools and resources that make managing and nurturing leads a little easier.
Social selling is one of the best ways to find customers and retain them. It surely takes a lot of work, but you will definitely realize and appreciate it at the end of the day.