HARDISON’S TIPS – DECEMBER 3, 2021 – Think You Can’t Get Away? – PT.2
HARDISON’S TIPS – DECEMBER 3, 2021 – Think You Can’t Get Away? – PT.2 A Sales Action Plan is not Enough Many businesses have a loose sales action plan and think that is enough. A sales action plan, however, can be inherently fluid, based only on evolving answers to key questions such as: What size sales pipeline do we need during the next sales period to achieve our goals? What do our “ideal clients” look like? What can we do for these clients better than our competitors can? And how do we articulate that difference? These questions might have been answered via trial and error. As the business started, grew and adapted to change, the answers became clearer: sales pipeline goals known, ideal clients personified, and the…