HARDISON’S TIPS – OCTOBER 8, 2020 – FOUR SLEAZE FREE SALES TIPS FOR BEGINNERS
Strategy #1 Date first
The first tip I have for you is to date first. Being great at business comes down to relationship building, and I like using this dating metaphor as an analogy because it’s fun and easy to understand. You know that if you were out trying to find a date, you wouldn’t just walk up to somebody you didn’t know and ask them to move in with you or marry you. That would be really weird and creepy.
But yet, a lot of you are doing this with your online marketing, or even offline marketing. You’re going to networking groups or you’re posting on Instagram all the time, promoting your stuff and trying to get people to essentially do the equivalent of move in with you in the dating metaphor.
What you want to do first is build that relationship. I like to refer to this as the attract, amaze, ask formula. So attraction is the phase where you go and you meet someone. It’s that first encounter. The amaze phase is then when you’re nurturing that relationship and this is the part that most entrepreneurs are being a little bit lackadaisical about, and this is the one we want to focus on in the dating analogy. And then finally, once you’ve built a relationship that has some trust in it … the know, like, and trust factor … then you get to ask something out of that person, and that, in this case, is going to be to buy one of your products or hire you for services.
Strategy #2 Believe in it
Essential tip number two is that you have to believe in what you sell. I used to work as a barista in a coffee shop as my bridge job when I was building my business and I worked with a lot of high school students, even though I was in my 20s. There was one girl who worked there, who refused to eat or drink anything at the coffee shop because, to her, that was off limits for us and it was only for the customers.
I though that was the weirdest opinion ever. I ate and drank just about everything in that coffee shop, and this way I could genuinely and enthusiastically talk about the things that I loved and tell people if I thought something maybe wasn’t going to be something that they liked, because I had a real belief in what I was doing and was able to sell more ultimately, coffee and treats and pastries, to the clients at the coffee shop.
Strategy #3 No expectations
Tip number three is to let go of expectations. I used to get on sales calls with the mentality that, “I’m going to close this sale no matter what.” In fact, I had considered the client already sold before I got on the call. The second that someone filled out an application to work with me, or inquired about working me, I was like, “Oh, I got a new client,” in my head. Obviously, this wasn’t the right approach to be taking, because it turned out bringing a lot more disappointed than it should have.
So when I realized that this was problematic for me, I decided that I was going to get into a mental state before every single sales call with a potential client of, “I don’t care what happens. I’m going to tell this person what I really think, and I’m going to believe in what I’m doing, and I’m going to be honest, but if this isn’t a good fit for this person or I don’t think it’s going to be a good fit for me, then it’s okay if this person says no.”
This way I was able to relieve all of the pressure of making something happen or making the sale on the sales call, which is not a healthy mentality to have when you’re trying to build a trust based relationship with your potential clients.
Strategy #4 Listen up!
Tip number four is to listen more than you speak. When you talk to a potential client, it is your job to listen to the language that they’re using, to listen to their concerns and questions, not talk on and on and on about how amazing your offer is. This is something where a lot of us shoot ourselves in the foot, because we think on a sales call we’re supposed to be selling, and what we really need to be doing is listening.
The best way to get your potential client to talk is to ask them questions about themselves. You can ask them questions like, “What are you hoping to get out of working with me? What are your biggest questions or concerns about this process? What made now the right time for you to get started working on this project?” Once you ask the question, zip your lips and just listen to what the person is saying, take notes, because tip number is five is that you want to use their language.
Make It A Champion Day!
From his success on the sales floor of an automotive dealership to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer. Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.
Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. ShopSmartAutos.com took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.
Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit RichieBelloBlogs.com. https://www.itworld.com/article/2783373/gm-warns-dealers-about-working-with-pure-play-online-auto-sellers.html