CHAMPION STRATEGIES – PUBLIC SPEAKING WORKSHOP – OCTOBER 13, 2020 (PT.2)
Public speaking tips #3: Identify an objective for your audience
Some of these public speaking tips clearly overlap. This one has direct links with public speaking tips #2. Your aim is what you intend to do in your presentation. Your objective considers what your audience will be able to do by the end of your presentation.
If your presentation is about your formal one-sided communication of information (i.e. only you speaking), then your objective may simply be about your audience hearing/understanding you and being informed about some facts. One important question to keep asking yourself is “How do I know that they..?” in this case “…can hear me/understand me?”
The answer to this might depend on what kind of feedback is available? Are they looking puzzled throughout? Are they laughing at your jokes? What type of questions do they ask at the end? Are you being graded (formal feedback)? The feedback could be immediate or post presentation.
An objective is made clearer when it can be expressed in behavioural terms. “Understanding” is not a behavioural objective because the audience may not have been required to do anything to understand. They can just sit there and passively listen.
Public speaking tips: Know your audience
The feedback may not be known until sometime after the presentation. This is where the objective might be sales-based e.g. gaining 10 sales of your product or service within a month. Or maybe your presentation is influencing your audience to make a decision e.g. vote about a policy you are advocating in the next election.
In a didactic situation e.g. teaching or training, the process can include an assessment of the behavioural outcome e.g. the audience needs to write an essay on the content of your presentation. Depending on the value of the essays (feedback), you then evaluate the whole process and make adjustments to your presentation or lesson.
Public speaking tips #4: Give your presentation a beginning, middle and end
Structuring your content is essential for clarity. Without statements of intent (or limitation), the presentation can appear vague and disjointed. The audience have no concept of your direction or won’t know their involvement in the process.
The first stage in public speaking tips #4 is the introduction. This can include some of the following points where they are relevant:
• A welcome – Stating who you are, qualifications and experience, situation (“I have been asked to give a presentation by the…”)
• State your aim – See public speaking tips #2. “The aim of this presentation is …”
• State any limitations affecting your presentation – Stating what you will not be presenting helps the audience recognise the emphasis you are giving to your presentation.
• State any methods you are using: Are you discussing or describing your content? Are you using any visual aids that help your audience anticipate their involvement? This can be an extension of the aim “The aim of the presentation is to compare styles of pop music between two decades. I will be playing some pop music from those decades to demonstrate my analysis.”
• State any objective for the audience: See public speaking tips #3. “I would like you to listen to the various styles of music. Please give a vote at the end of your preferred choice.”
Make It A Champion day!
From his success on the sales floor of an automotive dealership to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer. Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.
Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. ShopSmartAutos.com took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.
Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit RichieBelloBlogs.com. https://www.itworld.com/article/2783373/gm-warns-dealers-about-working-with-pure-play-online-auto-sellers.html