Artificial Intelligence & Machine Learning

Talk of artificial intelligence and machine learning have hit a fever pitch in the last few years as the technology behind them have advanced at a rapid pace. However, as far as they’ve come, they still have a long way to go.

I like to compare the behavior of AI to that of a drunk toddler. Sometimes it gets things right, but just as often, it gets things wrong, and every so often, it does something completely embarrassing, ridiculous, and even terrifying.

Artificial intelligence, powered by machine learning, has the potential to be an amazing and positive force in powering search engines, but it still has a lot of growing up to do.

Right now, in its infancy, it’s still crawling around in Garanimals PJs with a pacifier in its mouth. In a few years, it will be more like an angsty teenager screaming “You don’t understand me!” while eating Tide Pods — but it will also be a lot closer to delivering useful results more consistently.
And by results, I don’t just mean spitting out 10 choices, or even one, in response to a query plugged into a search field. I mean that it will go so far outside of the traditional concept of a search engine by anticipating and predicting our needs long before we even think about them.

I’ll call this predictive search.

Here’s an example: I can sometimes be geographically challenged, so when I leave an appointment, I typically open my map app and click my office address to guide me back.

This is a perfect example where AI and machine learning can shine.

When my appointment is over, rather than me having to manually open my map app and enter the address of my next appointment, Google can evaluate whether I’ve been to the address of my next appointment before, and spring into action by either:

Automatically opening my map app with the next address on my calendar ready to go if it’s somewhere new,
Offering a prompt if it’s somewhere I’ve been a few times,
Or simply not opening at all if it’s somewhere I go frequently.

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


No comments

Leave a Reply

Join Just

Entrepreneur Training
Public group · 229 members
Join Group
Last year the Richie Bello sales training agency gained a ton of positive reviews and exposure for being a world class sales training agency, and now ...

Video of the day

Richie Bello West

Have any question ? Now you can direct contact me