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Ralph Paglia

Automotive Executive with over 20 years of experience in developing, designing, marketing, selling and delivering a variety of digital marketing technologies and professional services focused on enhanced marketing, sales and business process implementation. Experienced leader of OEM sponsored digital marketing, advertising, Customer Relationship Management (CRM) and sales performance projects. A proven track record in leading technology deployment initiatives designed to deliver objectively measured sales performance results. Primary career focus has been on leveraging the use of information technologies, analytics and business process improvement to support integrated marketing and retail business development within automotive distribution channels. Areas of expertise include creative problem solving, information and data analysis, building trust-based relationships and coaching professionals into a team with common goals and consistent process. Demonstrated and recognized industry leadership in digital marketing content and channel development, concept presentation, internal and external consensus building, market research analysis, resource management, organizational development, strategic planning and business development, tactical technology implementation.

Social Media Management…

Ancira Auto Group Social Marketing Customer Concern…
13301

JD Power New…

Social Media Usage During New-Vehicle Shopping Process…
5972

Dealership Managers Must…

All Dealership Employees are Created Equal, but…
9152

Benefits Car Dealers…

First 10 Benefits of Video Marketing (see…
9134
In-Market Buyers Kick Tires Online

ADN Reputation Management:…

Reputation Management versus Reputation Manipulation! Anyone who…
2215
Supplier Management

Auto Industry Executive…

Maryann Keller Calls for a Shakeup in…
7201

Reputation, Ratings and…

Critically Needed Solutions for Business and Automotive…
6528

Getting Interviewed By…

What is it Like to be Interviewed…
6578

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