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JD Power New Autoshopper Study Reveals Increased Social Media Use by Car Buyers

Social Media Usage During New-Vehicle Shopping Process Increases, According to J.D. Power New Autoshopper Study,SM   22% of New-Vehicle Shoppers Use Social Media Websites as a Shopping Source, But Few Find Them As Helpful As Automotive Shopping Sites   I have been reading and reviewing various J.D. Power research studies, reports, rankings and customer insights for over 30 years. In my opinion, the J.D. Power research is the best structured, most accurate and data you can rely on over any other automotive research organization in our vertical. Time and time again, J.D. Power has pointed to trends and changing consumer preferences far ahead of any other. So, with that in mind, read the following to get a better handle on the impact of social media…

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Dealership Managers Must Apply Optimized Training For Best Results

All Dealership Employees are Created Equal, but Each Learns Best with an Individually Optimized and Unique Mix of Different Learning Styles… The term “learning styles” speaks to the understanding that every dealership employee learns differently. Technically, an employee’s learning style refers to the preferential way in which they absorb, process, comprehend and retain information. For example, when learning how to perform a Lube and Oil Change, some employees understand the process by following a service manager’s verbal instructions, while others have to physically perform the fluid drains, filter replacements and top off the new fluid levels with their own hands in order to learn it. This concept of individual optimized learning styles has gained widespread recognition in workplace education theory, On-Demand Web Based Training and…

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Benefits Car Dealers Receive From Video Marketing – When Done Right!

First 10 Benefits of Video Marketing (see bonus benefits at end) More and more car dealerships are taking advantage of video marketing. Video marketing has consistently shown that it is one of the best marketing strategies, particularly for car dealers, because it allows a dealership to be flexible and fluid in what marketing tactics they use. The following list showcases ten compelling reasons why you should consider investing in the resources necessary to execute an effective video marketing strategy… Each of these tactics are briefly described, with their benefits for your dealership, along with (in each example) increased traffic to your dealership’s websites. 1. Videos Proven Effective at Attracting REAL Car Buyers Although we may not want to admit it, most of us are lazy…

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ADN Reputation Management: Learn How To Sell More Cars Using Negative Reviews

In-Market Buyers Kick Tires Online

Reputation Management versus Reputation Manipulation! Anyone who follows what I publish and share within the auto industry, knows that reputation management is one of my “Hot Buttons” when it comes to Automotive Digital Marketing… Here comes the ACTUAL trick question; “WHY  does Ralph consider Reputation Management to be so Important?” Because…  Ask yourself, should the time and effort invested into the strategy and tactics necessary to thrill and delight our clients, be the core driver of our Reputation Management approach? But wait, there’s more. Let me take a few steps further… One of the objectives your reputation management strategy should entail is to flush out and make you aware of those customers who are not completely satisfied with their experience at your dealership. Do we…

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Auto Industry Executive Predicts Shakeup Among Marketing Service Providers

Supplier Management

Maryann Keller Calls for a Shakeup in the Automotive Digital Marketing Service Provider Space Do You Believe a Shakeup is Imminent in Automotive Digital Marketing? Maryann Keller – Not that long ago new car dealers relied almost entirely on Friday newspapers ads promoting weekend specials along with lists of new and used cars in stock. But the advent of the internet revolutionized how U.S. consumers researched and shopped for cars, shifting more than 50% of car dealerships’ advertising budgets to digital.* Dealerships that quickly adopted digital advertising saw higher sales and lower per unit advertising costs…but that advantage disappeared when all dealerships subscribed to the same services. As one dealership owner told me; “When I was the only Chevrolet dealer in my town on TrueCar,…

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Reputation, Ratings and Reviews, Oh My… They’re Everywhere!

Critically Needed Solutions for Business and Automotive Enterprises When somebody mentions a customer review, or average consumer ratings score, If your first thoughts are something like “Do Reviews Matter?” Then you don’t need to be here… You need to sell your dealership! If we throw in every type of non-digital marketing and offline advertising into a bucket, the sum total of all customer influence is vastly exceeded by the impact on the customer’s buying decisions made by online reviews, ratings sites and social media content sites such as DealerRater, Yelp, Google Reviews, cars.com, edmunds.com, Facebook, Twitter, LinkedIn, Flickr and others (talk about process). If you would like to get a handle on how big this aspect of businesses trying to better manage their resources, try…

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Getting Interviewed By Richie Bello

What is it Like to be Interviewed by Richie Bello on the Auto Dealer News Chanel?   Written by Ralph Paglia   A few months ago I received a message via Facebook Messenger from some guy who said his name was “Richie Bello”… I did not immediately recognize the name, but it sure sounded familiar. After a few web and database searches revealed and reminded me, I realized that my first exposure to Richie was many years ago when he worked for the R.L. Polk company, which aggregates data and then powers the marketing activities of car dealers, usually via third party data mining apps.   Upon further investigation, I also discovered that Richie Bello was a Reynolds SalesVision “Power User” when I was first…

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Why Automotive Sales and Fixed Operations Trainers Need Video E-learning

Why Automotive Sales and Fixed Operations Trainers Need Video E-learning Online Courses and Other Digital Content In today’s economy, utilizing multimedia and digital productions in business is not only advisable, it’s mandatory. No longer do people have the time to read through large manuals or go through repeated costly trainings semi-annually to keep abreast of rapidly changing market needs and priorities. Potential customers also require more than paper advertisements or banners advertising sales and deals to create trust and interest. Instead, digital media has taken over not only advertising avenues, but all forms of inter-company communication as well. Automotive sales and fixed operations trainers have a plethora of responsibilities, from preparing annual goals and objectives to working with department managers to improve company profitability and…

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Join Our Exclusive Fine Cigar and Buffet Event

Do you want to improve the morale of your team and increase employee engagement? Are you interested in fine dining and cigars? Are you intrigued by the stories and experiences of other automotive experts? Come join me and other automotive experts at the luxurious Beach Club Estate to celebrate the Fine Cigar and Event Buffet. Wonderful food and cigars are not the only thing guests will be fortunate to experience! Guest speaker Dale Childress Jr. is an auto repair, maintenance, and sales specialist with more than 21 years in the automotive industry. His expertise in customer service and auto service make him a speaker you don’t want to miss. His discussion – The Difference Between Selling and Closing – is sure to inform and inspire! Additionally, attendees will be treated…

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University for Veterans

Richie Bello West’s University for Veterans will give our nation’s veterans the skills they need to succeed in the business world, while also giving them a potential to succeed outside of our program. We are here to help our heroes receive limitless learning and limitless possibilities for their future careers. Richie Bello West University is here to give our veterans access to interactive lessons that they can take anywhere, and get certified in automotive sales training. Richie Bello West University is a lucrative program that is different than any other online training program out there today. We train our nation’s veterans and then we help to place them in the workforce once they finish. Additionally, we help them to become homeowners under the government’s Veteran’s…

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