CHAMPION STRATEGIES – JANUARY 15, 2021 – Importance of Choosing a Good Topic

CHAMPION STRATEGIES – JANUARY 15, 2021 – Importance of Choosing a Good Topic

A good topic will not only interest your audience, but also give you the ability to give a great speech that your audience will applaud.

Topic Choice and the Four Elements of Public Speaking

With Sincerity, Enthusiasm, Confidence and Simplicity (SECS) you will find it easy to become a good public speaker. Choosing a good topic also goes a long way in giving you these qualities and abilities.

Do not forget that your speech will be delivered to an audience. It is more likely that your audience will be engaged by your speech if they feel that the speaker is invested in the topic they are speaking about. Therefore, it is important to choose a topic that you are excited by and find interesting because this will likely come across in the speech that you give, increasing the likelihood that you achieve your speech’s purpose.

Let’s look at each SECS element, and how it pertains to topic choice, in detail.


As mentioned above, the SECS principle is made up of four key elements with sincerity as its first element. A speaker must be sincere if one wants to communicate with any audience – whether it is one person or one hundred.

A good topic will help you be sincere.

Sincerity means a number of things; it means being honest with your audience, it means you believe in what you are saying, and it means that you believe what you have to say will be of interest (and benefit), to your audience.

If, in fact, you are not being honest and you don’t really believe in what you are saying, this will very quickly become obvious to your audience—in which case, don’t waste their time or yours.


The second element of the SECS principle is enthusiasm.

You must have a genuine enthusiasm and personal interest in what it is you want to talk about, and a good topic will genuinely enthuse you.


The third element of the SECS principle is confidence. You need to be convinced that what you say is true, that it is worth saying, and that it fulfils a purpose.

In order to acquire this conviction you must be confident that you know your subject. While it does not mean that you have to know everything there is to know about your subject (no one can ever claim that sort of knowledge), you should perform whatever research necessary in order to fully understand the subject for discussion.

A good topic will give you the confidence you need to deliver a good speech.


The fourth element of the SECS principle is simplicity: keeping your presentation simple, logical and straightforward.

This does not mean that your talk should be simplistic; it means that your message must be uncomplicated, unambiguous, to the point, and understandable. Choosing a good topic, one that you know about and are comfortable speaking about will help you keep it simple.

Make It A Champion Day!

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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