1. Start a Podcast.

Wait until you have 20 or so well written blog posts. Once you have them, start a podcast. You will be amazed at how much more fluid and confident you will become as a speaker after you record 15 to 20 podcasts. Your message will be sharper. Your delivery will be more precise. You will become a better speaker. I’m not going to spend a lot of time here talking about the mechanics of how to record a podcast, but I will likely cover this in detail in a future post/episode. For time sake, now, though, spend a few hundred dollars on a professional microphone on Amazon. Invest a few more dollars on a “pop filter.” Then, use an audio editor like Audacity to make the recording. Try to record the entire podcast episode in a single take. If you start and stop once, you will constantly keep starting and stopping. You will waste a lot of time.


If you are wondering where to get your content for each podcast, well, by this point, you should have at least 20 well written blog posts. each one should take you 30 minutes to one hour to record. I’d suggest not reading them word-for-word. Instead, make an outline of the major points and practice delivering the content as you would if someone hired you to speak on that topic.

  1. After Recording the Audio of Each Podcast, Try Creating Live Videos.

Video is always much more difficult than audio. With audio, all you need is a good microphone, a pop filter, a laptop, and a quiet room. Video throws a few more challenges into the works.


When you are starting out, I’d suggest Facebook live or Instagram Stories. These are great for practicing your speeches, and the audience expects them to be amateurish. In fact, the more “behind the scenes” the video looks, the better in these formats.


An easy way to create the content for these videos is to deliver just one of your main concepts (bullet points) from each of your blog posts (podcast episodes). If you had five concepts in each blog post, you can do one of these a day — each week — if you want.


The point is that if you want to be hired as a professional speaker, people have to be able to find great videos of you. If they can’t, you won’t even be considered.


When you get good at the live videos, then you can invest in better equipment and professional help to create good YouTube videos.

Once You Get this Background Completed You are Ready to Start Your Speaking Business

I know it seems like a lot of work. It is. But, once you have 20 plus blog posts written and podcast episodes recorded, 40 or 50 videos, and at least one book published and ready to sell, you are ready to start promoting yourself.



From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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