What Are The Secrets To Writing A Great Speech?

Would it not just be a fantastic thing to have your very own speechwriter? If you had one, then you could go about your day accepting any speaking opportunity that just happened to come your way. For each accepted opportunity, you’d call up your speechwriter, tell them what you were going to be expected to talk about and then since they understand the importance of public speaking have them go off and create a great speech for you. Unfortunately, just like me I’m willing to bet that you don’t have a speechwriter working for you. That means that the next time that you agree to give a speech, it’s going to be up to you to create a great speech.

Starting Strong

Since you are going to be the one who has to write your speech, it sure seems like it might be a good idea for you to see if you could get some help from people who do this kind of thing professionally. Speaking coach Denise Graveline has taken the time to do just that. She’s reached out to a number of different speech writers and asked them just how they go about working their magic. What they had to say just might surprise you.

One of the best suggestions that they had dealt with time management. Specifically, the really good speech writers understand their audience very well. What they have come to realize is that there is only one time during a speech that you can be guaranteed that you’ll have your entire audience’s attention. This moment happens after you’ve been introduced and before you say your first word. When you are writing your speech you need to realize how special this moment is and you need to make sure that the first words that tumble out of your mouth don’t cause you to lose your audience’s attention. This means don’t waste this time on thank yous, making lame jokes, or clearing your throat as you prepare to speak.

Having A Structure

So just exactly what are you going to be talking about? This is one of the most important questions that your audience is going to be trying to determine as they listen to your speech. As the person who is creating your speech, you need to make sure that you make it easy for them to answer this question. A great way to go about doing this is to use the rule of three.

The rule of three says that your speech has three parts to it. These three parts are generally an opening, a middle, and an ending. What you want to do is to provide your speech with some sort of shape. What this means for your audience is that you’ll be able to provide them with way-points during your speech that will allow them to get their bearings – where have they been and where are you getting ready to take them?

What Not To Write Down

In the speech creation process we always run into the age old question of just exactly how much of this speech should we write out. There are a number of different schools of thought on this issue. One says that if you want to get better at choosing the words that you use, then by all means write it out. The other says that if you write it out, you’ll attempt to memorize it and that means that your speech will become wooden and stiff.

I’m of the school where I don’t write out anything that I don’t have to. The exception to this rule is the opening and closing paragraphs. The wording there is important enough that I do write it out. No matter which route you take, when it comes to the personal stories that you want to tell during your speech, don’t write them down. If you do, then you’ll attempt to read from your notes when you are telling your story and that will take away from your connection with your audience. Just remind yourself that you want to tell this story at this point in your speech and that should be all that it takes.

What All Of This Means For You

I too look forward to the day where I can hire a full-time speechwriter to take care of the drudgery of writing out each and every one of my speeches. Since I have not yet reached that point in life, it turns out that I still have to create all of my own speeches. I’d like to get better at doing this and so I don’t have any objections to listening to what the experts tell me about the benefits of public speaking and speech creation so that I know what I should be doing when I create a speech.

One of the most important things that they tell me is that there will only be one time during my speech that I can assured that I’ll have my entire audience’s attention. This is the moment that happens just before I begin to speak. The next thing that I need to do is to create a structure for my speech. This will allow my audience to follow along with me and understand what has been said and what still needs to be said. Finally, when you decide to include a personal story in your next speech, don’t write out what you want to say about that story. It will have more meaning to your audience if they can see your eyes while you tell it to them.

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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