Structuring the Information

A great presentation will be crafted in a simple and logical format that allows your audience to keep pace with you and retain key points of your message. Having a natural flow to your presentation will help you remain calm, stay on topic and avoid awkward silence. Keep in mind that the aim of your presentation is to educate and inspire.

When structuring the flow of your presentation, keep in mind the 3 A’s: Audience, Aim, Afterwards

  • What do you know about your audience?
    • Your audience should determine the content and approach of your presentation
    • Find out what they know; use their words and terms
      • A group of youth interested in entrepreneurship won’t experience the same presentation as a group of senior entrepreneurs
  • Ask yourself this question: “What is the aim of my presentation? What do I want the audience to do after my presentation?”
    • Referring to this question as you build your presentation will help you stay on track and focused
      • What will they learn?
  • What happens afterwards? What outcomes should be expected?
    • What changes in the workplace should occur?
      • Who will implement these changes?

Researching, Writing, and Editing

Compiling data to create a compelling presentation will require some planning.

Researching: The needs analysis has likely produced much of the supporting content required to build the program. However, if information gaps exist, return to your subject matter experts and ask them questions.

  • What are the department needs?
  • What are some problems your department is experiencing?
  • How long has this been a problem?
  • What would indicate to you that the problem has been solved?

Writing: Brainstorming will allow you to organize the information you’ve gathered intoa template so your material is consistent from the beginning. Break each module into reasonably spaced segments based on the total time available for the presentation. When writing, aim for brevity. The more you say, the less the audience remembers.

Make sure to validate your finalized content before you move on to editing.

Editing: As you edit, write for the ear, not for the eyes. If possible, limit the outline to 5 main ideas. Make sure sentences are twenty words or less and only convey one thought. Use simple, familiar words. Make sure that you have provided the definitions of any terms important to the learning experience. Try to be creative with your module titles to capture the audience’s attention.

Presentation – Basic Outline

Much like a well written essay, a well-prepared presentation will flow from one idea to the next. Once you’ve completed the template and established which direction to take your presentation in, you can use the following outline to ensure an engaging, and concise presentation:

  • Greeting:  Introduce yourself, or have someone else do it. State who you are and your relevant background
  • Introduction: Explain the subject matter and the purpose of the presentation:
    • Issues and challenges being explored
    • Statement of goals and outcomes
    • Length of session
    • Direct audience when to ask questions (freely or at designated times)
    • Provide a presentation agenda or other materials
  • Main Body: Here is where you deliver on your promise to cover issues and challenges that need to be addressed
    • Break information into segments
    • Provide evidence for your argument
    • Link each segment so that flow is consistent and understandable
  • Conclusion: This is your chance to reinforce the message and clarify the overall purpose of the presentation
    • Signal the audience that your presentation is nearly over
    • Offer a brief recap of what was covered
    • Ask for questions from the audience
    • Thank them for their time

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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