Use Wit

Think of the last line of Socrates’s famous speech, given after he was condemned to death: “But it is now time to depart—for me to die, for you to live. But which of us is going to a better state is unknown to everyone but God.” Now, I wasn’t a literature major, but I am a connoisseur of witty banter and comments. I took that comment as the ultimate example of a witty closing comment (pun intended).

Think About Cadence, and Don’t Be Afraid of Silence

The perfect example of cadence? Martin Luther King, Jr., in “I Have a Dream.” The intonation, the inflection of his words, the rhythm, and the power of a carefully placed pause. Don’t be afraid of silence—it can be more powerful than any word. I have another trick here: I write notes to myself. “Pause,” written in capital letters, or underlining words to emphasize. I read lines over and over again until the cadence feels right.

Use Repetition as a Golden Thread

Repetition can tie your message together. Think of Winston Churchill’s “Blood, Toil, Sweat, and Tears,” where this great orator would weave a phrase through both the beginning and end of a speech. I wouldn’t use this strategy all the time, but it’s a good trick to have in your back pocket.

Relax and Have Fun

I have to remind myself to do this. So at the top of my notes for a speech, I write two words: “Breathe. Relax.” When your adrenaline is pumping and the spotlight is on you, what seems like common sense may slip our mind. A reminder really helps.

Know Your Style

Do you need notes? How much practice do you need until you feel comfortable? How much scaffolding do you need so you are comfortable in the moment? Should you print out your whole speech to have on hand in case panic strikes (yes, this happens.)?

Know yourself and give yourself whatever support you need to be the best “you.” I practice my speech and record it so I can listen, reflect, and refine. I also make sure to time my speeches so I know what content to cut and what needs additional work.

Keep Your Print Large

Twelve-point font is not always helpful under the spotlights, in front of a crowd, and when your heart is thumping like the Energizer Bunny on Red Bull. If you decide to print out your speech and notes, do so with a larger font size that you can easily read when you glance down. Also, highlight the important pieces of your speech so if you go off on a tangent, you make sure to hook back into those key points.

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


Join Just

Entrepreneur Training
Public group · 229 members
Join Group
Last year the Richie Bello sales training agency gained a ton of positive reviews and exposure for being a world class sales training agency, and now ...

Video of the day

Richie Bello West

Have any question ? Now you can direct contact me