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CHAMPION STRATEGIES – PUBLIC SPEAKING WORKSHOP – FEBRUARY 6, 2021

CHAMPION STRATEGIES – PUBLIC SPEAKING WORKSHOP – FEBRUARY 6, 2021

As speakers we all know the importance of properly preparing our material far enough in advance so we may have sufficient time to rehearse and “fine-tune” our speeches. Unfortunately, this is not enough to assure that your speech or presentation is well received. Your speech preparation must also include gathering information about your audience and their needs. A well prepared speech given to the wrong audience can have the same effect as a poorly prepared speech given to the correct audience. They both can fail terribly.

It is critical that your preparation efforts include some amount of audience analysis. The more you know and understand about your audience and their needs, the better you can prepare your speech to assure that you meet their needs. Speech preparation should use what I like to call the 9 P’s.

Prior Proper Preparation

Prevents Poor Performance of the

Person Putting on the Presentation.

Nothing will relax you more than to know you have properly prepared. The stage fright or speech anxiety felt by many speakers is due to not knowing enough about the speaking environment or the audience. The more you know about your speaking environment and your audience, the more relaxed you will be when delivering your speech. Many speakers, however, often overlook the need to include any kind of audience analysis as part of their speech preparation. Proper audience analysis will assure that you give the right speech to the right audience. Most professional speakers send their clients a multi-page questionnaire in order to gather enough information about them and the speaking event to properly customize their speeches. Using the word “A-U-D-I-E-N-C-E” as an acronym, I have defined some general audience analysis categories that these surveys should include.

nalysis – Who are they? How many will be there?

nderstanding – What is their knowledge of the subject?

emographics – What is their age, sex, educational background?

nterest – Why are they there? Who asked them to be there?

nvironment – Where will I stand? Can they all see & hear me?

eeds – What are their needs? What are your needs as the speaker?

ustomized – What specific needs do you need to address?

xpectations – What do they expect to learn or hear from you?

Develop specific questions which fit into each of these eight categories and ask the client or audience to tell you what they want. Essentially, ask them what they need and give it to them.

Make It A Champion Day!

 

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. ShopSmartAutos.com took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit RichieBelloBlogs.com. https://www.itworld.com/article/2783373/gm-warns-dealers-about-working-with-pure-play-online-auto-sellers.html

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