The Importance of Eye Contact during a Presentation

If there is one simple thing you can do to enhance your impact as a presenter and persuade others to see your point of view, it’s sustained, meaningful eye contact with your audience.

Positive eye contact helps you build rapport with your audience and keeps them engaged with your presentation. It also gives them a sense of involvement and conveys your message on a personal level.

Here are the key benefits of eye contact followed by tips on how you can improve yours during a presentation.

Benefits of great eye contact

1. Establishes a connection with your audience

A deliberate look in the eyes of an audience member can communicate how much you care about their thoughts. Sustained eye contact is an invitation to turn your talk into a conversation. It creates a bond between speaker and listener, a connection that is beneficial to both parties.

When you look someone in the eye, they are more likely to look at you, more likely to listen to you, and more likely to buy into your message.

2. Improves your concentration

A room full of people, with all the different lighting and sounds, can be very distracting. Deliberately focussing your eyes on different audience members will help calm your nerves and clear your mind. Keep your eye contact steady so you can concentrate on your message.

When you look someone in the eye for three to five seconds, you will naturally slow down your speech, which will make you sound more authoritative.

3. Projects authority and confidence

Have you ever spoken with someone who averts their gaze every time they talk? It’s hard to believe they know what they are talking about and you might find yourself undermining what they are saying.

With sustained, focused eye contact comes authority. If you can’t look people in the eye, you can’t expect them to believe your message or agree with your point of view. Good eye contact can communicate confidence and conviction.

4. Facilitates engagement with the audience

People will be more willing to participate in the speech when they see you scanning the crowd. You’ll notice them nodding, frowning and even smiling. As a result, your audience are transformed from passive listeners to active participants.

If you don’t focus on different audience members or are looking at the floor (or your slides), the audience are less likely to engage with the presentation and start thinking about something completely different – you’ll have effectively lost that participant as they are no longer listening to what you are saying.

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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