Audiences are often a little skeptical about a speaker’s message, especially if the speaker is addressing a controversial issue. You can build credibility with an audience by using reliable sources of information and backing up your statements with citations to trusted authorities.
You need to think about your presentation as though it was going to be written down on paper and distributed throughout the audience and their bosses. Throwaway lines which you assumed would just pass over people’s heads will end up being the bits that certain people remember – so be sure to keep a close eye on what you say and how you say it.
Often, people make the mistake of believing that the more they say, the better their speech is. Others, feeling that brevity is the soul of wit, keep what they say to a minimum. As with so many things, the truth lies somewhere in between and the key to making a presentation as powerful and as well-received as it can be is to say enough, and make what you say mean enough.
There is no point in fleshing out a presentation with extraneous detail which no-one will remember, and at the same time you should avoid leaving out anything remotely important so that your message is strong, coherent, and memorable.


Identifying Appropriate Sources
The Internet supplies us with an endless stream of information, but how reliable is it? One way to evaluate reliability is to compare data from several different sources. One way to check for bias (especially with controversial topics) is to compare statements by people who have opposing views.
For people who wish their words to be given attention and taken seriously, balance is of vital importance. Maintaining that balance relies on good research and not allowing your opinion to be mistaken in your mind for fact. There is so much information available for research, and your task is to separate the redundant, excess information from the important data.
For example, many people use the popular online encyclopedia Wikipedia for research. This is not a bad idea; the site is filled with information which is well cross-referenced and constantly updated. In terms of freshness, online encyclopedias such as this cannot be beaten by the traditional, paper-based form of encyclopedia, which in turn are incredibly inconvenient for the purposes of cross-reference. So if there is this much convenience to an online encyclopedia, and so much information therein, we should be looking to use it for all of our research needs, should we not?
Well, in fairness, using an online resource like Wikipedia can be a very good way to do substantial research, but it is important to make sure that any facts and figures you use from a Wikipedia article are cited and backed up by other sources.
You will find the citation reference in square brackets next to the information in the article body. This links to the table of references, which can be used to find the source that, the statistics or other information were drawn from. The more sources you have for information – and the more views you listen to from both sides of a debate – the better for any research that you do. Even if you disagree with the information and opinions given by a certain source, it can after all be used as a jumping-off point for a counter-argument.

Make It A Champion Day!
Brandon Hardison
Champion Strategies or 404-394-8285

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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