CHAMPION STRATEGIES – PUBLIC SPEAKING WORKSHOP – JULY 26, 2021
Starting A Speaking Career From Scratch (Pt.2)
Step 3: Skip the cold calls. Start the lists. Always remember that your past connections are your best contacts, and a great place to start building your business. People want to cold call and cold email. Don’t. It does not work, and is time consuming and it does not work. Save yourself that stress and reject. Instead, make two lists.
- List One will include past and/or current clients, bosses, customers, or colleagues who would write you testimonials on your performance. You can use the testimonials in the one-pager above.
- List Two will include past and/or current clients, bosses, customers, or colleagues who would hire you to coach them personally and train their team.
Step 4: Buy a URL. You are going to need a website and the website is going to need a URL. The URL could be your name, the name of your company, or whatever personalized name you’d like. For example my URL is brianrashid.com, but I also own a lifeinshorts.com (My video production company) and itsyourhour.com (Under creation now). You can use godaddy.com to search the availability of your URL, and make the purchase from there. As I mentioned above, you can buy more than one at a time if you need to.
Step 5: Outline your website. Now that you have your URL, it’s time to build your website. If you have a vision for your website, sketch it out. You can also model someone else’s. In order to set your website up for success, it must contain the following four essentials (Feel free to visit my site, brianrashid.com, for an example of how to implement each of the following essentials):
- Essential 1: A place for people who visit your site to opt in for your mailing list. This simply means you need to have a place on every page of your website for people to enter their name and email. This is how you build a list (more on where these names go in a moment).
- Essential 2: You must offer something of value for free to incentivize them to give you their name and email.
- Essential 3: A brief biography about yourself so that people know who you are, and why you are qualified to teach them.
- Essential 4: Something for sale. If you want to make money from your website, you must sell something. This sounds obvious, but I am shocked by how many people complain about being broke, yet have nothing for sale on their site. Since you are just getting started, your item for sale could be an information product, speech, seminar, book, coaching package or training. The point is, if you want make money on your website, you must have something for sale.
You can use Squarespace or WordPress. You can build the site yourself, or outsource it on freelancer.com or elance.com
