Starting A Speaking Career From Scratch (Pt.2)

Step 3: Skip the cold calls. Start the lists. Always remember that your past connections are your best contacts, and a great place to start building your business. People want to cold call and cold email. Don’t. It does not work, and is time consuming and it does not work. Save yourself that stress and reject. Instead, make two lists.

  • List One will include past and/or current clients, bosses, customers, or colleagues who would write you testimonials on your performance. You can use the testimonials in the one-pager above.
  • List Two will include past and/or current clients, bosses, customers, or colleagues who would hire you to coach them personally and train their team.

Step 4: Buy a URL. You are going to need a website and the website is going to need a URL. The URL could be your name,  the name of your company, or whatever personalized name you’d like. For example my URL is, but I also own a (My video production company) and (Under creation now). You can use to search the availability of your URL, and make the purchase from there. As I mentioned above, you can buy more than one at a time if you need to.

Step 5: Outline your website. Now that you have your URL, it’s time to build your website. If you have a vision for your website, sketch it out. You can also model someone else’s. In order to set your website up for success, it must contain the following four essentials (Feel free to visit my site,, for an example of how to implement each of the following essentials):

  • Essential 1: A place for people who visit your site to opt in for your mailing list. This simply means you need to have a place on every page of your website for people to enter their name and email. This is how you build a list (more on where these names go in a moment).
  • Essential 2: You must offer something of value for free to incentivize them to give you their name and email.
  • Essential 3: A brief biography about yourself so that people know who you are, and why you are qualified to teach them.
  • Essential 4: Something for sale. If you want to make money from your website, you must sell something. This sounds obvious, but I am shocked by how many people complain about being broke, yet have nothing for sale on their site. Since you are just getting started, your item for sale could be an information product, speech, seminar, book, coaching package or training. The point is, if you want make money on your website, you must have something for sale.

You can use Squarespace or WordPress. You can build the site yourself, or outsource it on or

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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