A brief history

Juneteenth marks the day nearing the end of the Civil War in 1865 when federal troops arrived in Galveston, Texas, to ensure the freedom of enslaved people.

Confederate General Robert E. Lee surrendered two months before and the Emancipation Proclamation had been signed by President Abraham Lincoln in 1863, but slavery continued in areas under Confederate control.

At the arrival of more than 2,000 troops on Juneteenth, U.S. General Gordon Granger read General Order 3 in Texas, saying: “The people of Texas are informed that, in accordance with a proclamation from the Executive of the United States, all slaves are free.

“The freedmen are advised to remain quietly at their present homes and work for wages.

“They are informed that they will not be allowed to collect at military posts and that they will not be supported in idleness either there or elsewhere.”

Celebrations broke out from the day of General Granger’s arrival, and that December, slavery was formally abolished through the 13th Amendment.

This began a long process of taking freedom, according to The Smithsonian Museum of African American History and Culture.

According to their website, the “post-emancipation period known as Reconstruction marked an era of great hope, uncertainty, and struggle for the nation as a whole.

“Formerly enslaved people immediately sought to reunify families, establish schools, run for political office, push radical legislation and even sue slaveholders for compensation…

“Not even a generation out of slavery, African Americans were inspired and empowered to transform their lives and their country.”

While this holiday has not been as well-known throughout the U.S. as others, it is now a federal holiday after the Senate passed a bill, which was signed by President Joe Biden to pass into law.

Republican Senator John Cornyn, of Texas, tweeted: “Happy that my bill to recognize Juneteenth as a national holiday just passed the Senate.

“It has been a state holiday in Texas for more than 40 years.

“Now more than ever, we need to learn from our history and continue to form a more perfect union.”

Juneteenth calendar

Events take place across the whole of June, though the real celebrations begin on June 19 and the weekends around it.

Most events take place across the entire weekend, and range from parades and music festivals to contemplative exhibitions.

This year, some events have been scaled back due to COVID-19, while others have become virtual instead.

Major Juneteenth events

Washington, D.C: The Smithsonian Museum of African American History and Culture is holding a series of online events, including a community soundstage and educational programs for children. See the museum’s website for more details.

New York City, New York: Juneteenth NY Festival will run a three-day summit, with one day online and the following two in-person with a parade and performances as part of the festivities. See the festival website for more details.

The State of Texas: Usually a major parade takes place in Houston, Texas, but due to the COVID-19 pandemic small events will take place all over the state. One such event is the BLCK Market Juneteenth Celebration hosted by the Buffalo Soldiers. See their website for more details.

Atlanta, Georgia: The Juneteenth Atlanta Parade and Music Festival takes place over three days with two large stages of music. Philadelphia, Pennsylvania: Philadelphia Juneteenth is usually celebrated with a parade and festival, though this year the parade will be replaced by a reflective art exhibition due to COVID-19. Go to the website for more details.

Denver, Colorado: The Juneteenth Music Festival will be both in-person and broadcast live, featuring two days of performances around the city as well as a 2,000-strong parade. Find out more details on the website.

Jersey City, New Jersey: The annual Juneteenth celebration is back again in 2021, with thousands of people joining to celebrate.

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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