What Do Great Presenters Do That Good Presenters Don’t?

GREAT SPEAKERS TAKE THE TIME TO LEARN ABOUT THEIR AUDIENCE BEFORE THEY SPEAK TO THEM – Great speakers tailor or customize their stories to fit the specific audience by doing their homework and learn as much about their audience before their presentations. They then tailor their stories to their audiences; therefore creating a better connection with them.

Getting to know as much about my audience before any of my presentations is key and I always take the time to do this as part of my preparation. During my workshops and programs, I show people how I use the word A.U.D.I.E.N.C.E. to determine what they could learn about their audience. Below is some general guidance using this acronym: Analysis – Who are they?

How many will be there? Understanding – What is their knowledge of the subject? Demographics – What is their age, sex, educational background? Interest – Why are they there? Who asked them to be there? Environment – Can they see? Where will I stand? Can they all see the visuals and hear me?

Needs – What are their needs? What are your needs as the speaker? Customized – What specific needs should you address to make it feel like this speech has been made just for them? Expectations – What do they expect to learn or hear from you? I will often have clients fill out a pre-program survey which includes specific questions that fit into each of these eight categories and ask the client or audience to tell me what they want. Essentially ask them what they need and give it to them.

GREAT SPEAKERS ALWAYS PROVIDE SOMETHING OF VALUE FOR THEIR AUDIENCES – There is nothing better than to make your audience feel they did not waste their time listening to you. Great speakers always make their audiences feel they received value from having attended.

By using the A.U.D.I.E.N.C.E. analysis technique I described above, you will go that extra mile to make sure you provide the best program for your audience and bring them more value to your presentations.

And it will show that you have. By customizing your presentation to each audience, you make each audience feel you are specifically talking to them and addressing their needs. Audiences like a speaker who provides them with tools, techniques and wisdom they can use immediately. I often use this quote in my programs which sums this up in one statement, No one cares how much you know, until they know how much you care.

Make It A Champion Day!

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


Join Just

Entrepreneur Training
Public group · 229 members
Join Group
Last year the Richie Bello sales training agency gained a ton of positive reviews and exposure for being a world class sales training agency, and now ...

Video of the day

Richie Bello West

Have any question ? Now you can direct contact me