How to hold a crowd


Be confident Speaking is a confidence trick: if you’re comfortable, so will be the audience, and vice versa. You want to project what Viv Groskop calls “happy high status”. Know your audience, know your speech and know (if possible) the space in which you’re to speak. What Groskop calls “exposure” (AKA speaking again and again in public) is the only way to get real confidence, but practising in private is a start. And five minutes of Wonder Woman beforehand can’t hurt either.


Be authentic “So often, people go to the podium and, for all sorts of reasons, pretend to be something they are not,” says Simon Lancaster (author of Speechwriting: The Expert Guide). “People are wise to this bullshit. Just be yourself (which sounds easier than it really is).” That means being the best version of yourself. Speak with notes (advised) or without them if you’re super-confident. But reading the entire speech from a sheet of paper kills the spontaneity (“Readers can’t be leaders”).


Be appropriate Knowing your audience has always been the key to successful oratory. If you’re hoping to persuade, gauge not only the audience’s starting position but where you’re hoping to – and can realistically expect to – move them to; and the arguments most likely to appeal to them.


Be brief You’re competing against every smartphone in the audience. That means grabbing the attention fast, which is perhaps why opening with: “I want to tell you a story …” has become a TED talk cliche. However you do it – a joke, a startling fact, a narrative hook – you need to do what Graham Davies calls “sharpening the spear”. And three clear strong points in support of your argument will fare better than 14 vague, weak ones.


Be smart with the technology Use a lectern to hold your notes, not as a bulletproof screen between you and the audience. Pretend it isn’t there. The average PowerPoint slide, says Carmine Gallo, has 40 words on it. That’s far too many. One TED talk with 7m views was 25 slides in before they hit 40 words in total.


Be sober A drunk audience (or at least a slightly drunk one) is a boon to a speaker. The formula doesn’t work so well in reverse. As Davies points out: “When Roger Federer walks on to the Centre Court at Wimbledon, he hasn’t had a couple of swift ones.” But a large glass of the red infuriator in the speaker’s eyeline can be a powerful incentive to brevity.


… and (did we mention?) Be prepared “To sound really impromptu,” Davies says, “rehearse like hell.”

Make It A Champion Day!

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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