What is Public Speaking? (PT.2)

Public speaking is important in a business context for several reasons:

  • Gathering employees, shareholders, customers, or the public together requires time – there should be a good reason to do so. Therefore, this is an important opportunity to inspire, inform, persuade, and re-excite the audience about a certain idea.
  • The public speaking skill of an individual gives an impression of the company. For example, if a CEO delivers a bad speech, the audience may conclude that the company has lackluster leadership, the company is a waste of time, or that the company is not putting in the effort to be successful.
  • Good public speaking sparks innovation and opportunities. For example, a well-delivered speech in a board meeting room can inspire organizational change and push the company in another direction. Every major business decision starts with a good public speech or group discussion.


Ways to Improve Public Speaking Skills

With preparation and practice, any individual can be great at public speaking. Here are some things to take into consideration when preparing for your public speech:


  1. Plan accordingly

Tools such as Monroe’s Motivated Sequence and The Rhetorical Triangle can help plan a public speech. In addition, starting with something interesting, such as storytelling, can be a powerful opener in public speaking. Understand the structure of your public speech and the impact you want it to make on your audience. A strong public speech is not something that is written and delivered in a day – it takes days to prepare and plan an effective oration.


  1. Practice public speaking

A good speech cannot be delivered without practice. Record yourself delivering your speech and notice your tone of voice, body language, and body stance. When you are practicing, ask yourself the following questions:

  • Is your tone of voice controlled?
  • Are you putting greater emphasis on important words?
  • Are you using a lot of filler words such as “um, er, ah, like”?
  • Does your body language correlate with what you are trying to convey?
  • Do you look confident?
  • Do you have a power stance?


  1. Engage with the audience

A good oration should not be one-sided. It is important to get your audience engaged. The audience should be able to feel your power and presence. For example, words such as “I think” or “maybe” limit the power that the speaker has. Instead, use words such as “actually” or “in fact.” Introduce pauses in your oration to not only slow yourself down, but to give the audience a chance to think about what you have said. An oration that is delivered too fast incites confusion and ambiguity.

Make It A Champion Day!


From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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