Identifying Key Questions and Concerns


If you have a good understanding of your audience, you can probably predict the key questions and concerns they are likely to have. You may not be able to give the audience the answers they would like to hear, but at least you should be ready to discuss the things they care about most. 

Many speeches these days are followed by a question and answer session which allows the audience to raise any issues they do not feel have been fully dealt with by the original speech – but it is better for the audience if the original speech deals with those concerns, as it shows that they have been thought through rather than addressed “on the hoof”.

Predicting questions and concerns should be straightforward. If you are in a position to address a larger group of people, then the chances are that you have knowledge of the issues that affect them and how these can be addressed. It is also possible to take a sounding from people “on the ground” as to what is concerning them. It may well be that you share those concerns and have given some thought to addressing them. 


If you can speak intelligently and emotionally about the issues that concern your audience, they will have a lot more trust that you can help provide solutions to problems, and that their position is understood and respected.

It may help before delivering a speech or presentation to make a list of the five most searching questions you expect people to have. Your presentation should then concern itself with answering those questions as well as delivering your own standpoint. 

When delivering the speech it is helpful to pay tribute to the fact that these concerns exist, by saying something along the lines of: “And before I go any further, I would like to raise an issue that I know has been foremost among the minds of many here…”. As the audience is giving you their attention, it is simply reasonable that you make clear that they, too, have yours

Make It A Champion Day!

Brandon Hardison

Champion Strategies

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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