Why Are We Scared of Public Speaking? (PT.2)

Some researchers suggest that there are people who generally experience higher anxiety across different situations, and are therefore more prone to feel anxious about speaking in public as well. People who are predisposed to feeling anxious find it more challenging to master their anxiety and conquer their fear of public speaking and will opt to avoid it. For other people, the anxiety is limited to public speaking situations, but the physiological signs of fear they experience as they anticipate, prepare, and perform in public are similar. Moreover, some people experience what researchers call anxiety sensitivity, or the fear of fear.

Anxiety sensitivity means that in addition to being worried about public speaking, people are worried about their anxiety about public speaking and how their anxiety will affect their ability to perform in challenging communication situations. So, along with worrying about whether they will accomplish their objectives with their speech, people with high anxiety sensitivity also worry that they will be overwhelmingly anxious in front of their audience, and they will come across as a shaky speaker.

2. Thoughts

Another factor involves people’s beliefs about public speaking and about themselves as speakers. The fear often arises when people overestimate the stakes of communicating their ideas in front of others, viewing the speaking event as a potential threat to their credibility, image, and chance to reach an audience. Negative views of oneself as a speaker (I am not good at speaking in front of crowds, I am not a good public speaker, I am boring, etc.) can also raise anxiety and augment the fear of speaking in public. Some theories make the distinction between a performance orientation and a communication orientation. Performance orientation means you view public speaking as something that requires special skills, and you see the role of the audience as judges who are evaluating how good of a presenter you are. In contrast, communication orientation means that the main focus is on expressing your ideas, presenting information, or telling your story. For people with this orientation, the objective is to get through to their audience the same way they get through to people during everyday conversations. Think about this in reverse: If you view any conversation that you have in the presence of another person as a form of “public” speaking, you have enough evidence that you can express yourself clearly and communicate effectively. You would then take the same approach to public speaking events where the focus is simply on sharing ideas and information. However, when the focus shifts from being heard and understood to being evaluated, the anxiety tends to be higher.

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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