HARDISON’S TIPS – APRIL 23, 2021 – Driverless cars: a quantum leap to level 5

HARDISON’S TIPS – APRIL 23, 2021 – Driverless cars: a quantum leap to level 5


In addition to Continental and Delphi, BMW has now secured Magna as another Tier 1 supplier for the non-exclusive cooperation: Such a global network is important in given that autonomous driving regulation will be in constant interplay with the progress of technical systems over the next 20 years

Nevertheless, Munich-based companies want to get ahead and shape standards as far as possible. The market opinion, this fleet of very expensive test vehicles is not yet large enough; therefore, the network will be expanded by additional strategic partners.  


Fiat Chrysler is the first associated car manufacturer, All those that come knocking at the door from 2018 can use the finished system as an industrialization partner

When it comes to imagining driving without human intervention, Fröhlich provides two examples: Of course, this automated chauffeur service doesn’t come without challenges: The car would have to estimate where every pedestrian on the roadside might walk. This is less of an issue on highways without any pedestrians nearby or any oncoming traffic.

Upon request, the BMW technology boss is able to imagine another development partnership for next year: “With someone who takes on a sub-task. Let’s say perhaps a downgraded version of a robot taxi for metropolitan areas.” When it comes to autonomous cars for cities, nobody has more experience than Google/Waymo. Interestingly, it is Fiat Chrysler, of all companies, that has already built 100 autonomous Chrysler Pacifica vans together with Waymo. It could just be coincidence, but Brian Krzanich has also just announced a closer development partnership with Waymo. Intel will provide the technology needed to bring robotic cars to inner cities. This is something that all players in the open cooperation will benefit from – directly or indirectly.

It is imperative that you as sales professionals get to know what is going on globally with the new EV vehicles that your manufacturer is selling or your research and development team is partnering with. The days of just selling with a smile or moving to the rear view mirror.

Customers are expecting you to be knowledgeable about technology or have a technologist as part of your sales team especially on deliveries or contactless deliveries that are within your dealership’s market area. So weather it’s the phone, text or video get ready for the future because it’s here.

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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