HARDISON’S TIPS – DECEMBER 22, 2021 – Why Mobile User Experience Will Rule the Market -1

HARDISON’S TIPS – DECEMBER 22, 2021 –  Why Mobile User Experience Will Rule the Market -1

I am an evangelist for mobile technology, because I encounter its power in my life every day. 

Case in point: As a recent quarter rolled to an end, I thought all of the deals I supported as a solutions engineer were on track to close. 

But as I boarded a plane for vacation, one of my account executives called—they needed crucial information to close a deal. I had to respond quickly, since there were only a few business hours left in the day. I leveraged mobile apps via airline Wi-Fi to address the client’s question, and sent supporting documentation within minutes. The email traveled from 30,000 feet in the air to the client’s screen—how’s that for a quarter-end fire drill?

Customers no longer live attached to desktops—and neither can sellers, or the businesses they serve. Our mobile age demands the ability to make immediate updates, have visibility into the activity of their teams, and respond in real time to crises. Especially for SaaS companies, failing to fully leverage mobile could cost millions of dollars. Here’s what’s at stake. 

Mobile access means business

Supporting mobile users is critical for organizations that don’t just want to meet the growing demands of customers, but want to exceed their expectations through a positive mobile experience. 

Failing to invest in mobile today means missing opportunities tomorrow. The majority of adults in the U.S. use their mobile device when they go online, and when they are online, they spend 88% of their time on mobile apps, according to Insider Intelligence. Clearly, mobile is where customers seek answers. That means businesses need to meet their users on mobile with the solutions their client-base seeks.

But launching a mobile app is not enough. Retention depends on how well users can navigate your app, how intuitive it feels, and if it satisfies their needs. The Boston Consulting Group reports that 90% of buyers will buy again from the same vendor if they experience a superior mobile experience.

For businesses, that means they need to take the time to create an app that forges a deeper connection with customers. That requires eliminating errors, making the app fast and easy to navigate, and ideally, designing features that bring users delight, so they have a positive and memorable experience, and will return again and again.

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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