HARDISON’S TIPS – JANUARY 5, 2021 – Easy ways to increase sales in bad weather
Make the difference of thousands of dollars in lost revenue in door-to-door sales
Dealing with Rain in door-to-door sales
There are a few common things that annoy most people when selling door-to-door in the rain, and if you are prepared it will make these easier. A common problem is wet socks and shoes. When your socks and shoes are wet it can make door-to-door sales miserable. Often when it rains, it really only comes down hard for a few minutes here and there. If you can avoid being out during these intense down pours you will be able to avoid this problem. Don’t make your breaks too long though, because you might end up getting stuck in another down pour and miss your window of opportunity.
Having several back-ups of socks and maybe even an extra pair of shoes in your car is another simple solution to keep you going through a rainy day on the doors. Also having a rain jacket and umbrella might not be the most exciting thing to have, but if it keeps you dry, you can remain professional even during bad weather.
If you are soaking wet when you are talking to prospects, it will be too distracting, and you will have a harder time making sales. You don’t need to be holding your umbrella at all times, you can simply leave it out of sight if it bothers you having it while talking to prospects.
How to use weather to your advantage and increase sales in door-to-door sales
Depending on your products you can use the weather to your advantage. For example, if you sell pest control there are a lot of ways to talk about how the current weather conditions play into benefits of products. If it’s raining you could explain that the rain effects pest populations, such as ants, to become more active after rain storms. You might also explain that your products are different than the ones that they could purchase in stores, and that yours stay and last longer even in the rain.
If it’s hot out you could talk about how that pests tend to move indoors and become more active when it’s hot out. Know your products and find a reason why it makes sense for you to be out in different kinds of bad weather conditions. If your reason makes sense and flows well with your sales pitch and value build, having bad weather can bring you an additional advantage while selling. Applying these tips can really help you to increase sales even in bad weather.
Make It A Champion Day!
