HARDISON’s TIPS – July 16th

HARDISON’s TIPS – July 16th


There is something that I’ve been noticing in my travels lately and that is customers not knowing the name of their car salesman. It just boggles my mind that a customer cannot remember the name of their car salesman after they spent several hours with them and spent many thousands of dollars with them. Either the world has completely lost her memory or there are car salesmen that are not making a very good impression in the mind of their customer.

I can’t even imagine spending that much time with a customer and the next day or next week or even a month later and they cannot remember the name of their car salesman. I have listened to several incoming phone calls at more than one dealership where customers have called in for information, paperwork or their garage door opener. When the person answering the phone asks them the name of their car salesman they don’t know. They start guessing or describing what they looked like, but they can’t remember their name.

Just to make it clear this happened at more than one dealership and with several different sales people. There wasn’t any particular salesperson that stood out, but then again not every car buyer calls into the dealership after they purchase a vehicle. My first thought was to do a little more checking on these particular customers and see whether these were “get-me-done” customers, repeat or first-time customers. I am sad to say that it’s not uncommon for car salesmen to neglect those customers that can’t buy because of credit or “get-me-done” buyers.

Do You Know the Name of Your Car Salesman?



However these customers were not “get-me-done” customers, they were both previous and new customers of new and used cars. The kind of car buying customers that can send you referrals, come back and buy again and answer CSI surveys. These are the kind of customers that you want again and again. Unfortunately, they won’t be coming back and looking for you and they went send people they know to buy a car from you because “THEY CANT REMEMBER YOUR NAME”.

Not only is this a poor business practice but also it is absolutely embarrassing to the profession. The fact that a customer cannot remember the name of their car salesman is just sad. The image of the Car Salesman already makes this profession harder than it needs to be. But when a car salesperson sells a car to a customer they should have a memorable and professional experience that makes them want to tell everyone they know your name.

That is how you make the business of selling cars a high paid profession. Referrals and repeat buyers typically bring higher commissions and more referrals and repeat customers. Remember this is your business, you control the income and you grow the business or let it shrink, either way, it is your choice. Make sure they know the name of their car salesman and it will come back to you over and over.


Make It A Champion Day!

Brandon Hardison

Champion Strategies

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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