2. Talk carefully

When it is about talking to a customer’s you need to choose your words carefully, in fact we have been thought that with the companies ID card on watch what you talk. The only reason is if you talk something irrelevant and ill logical you are talking against your company and yourself. You wouldn’t want to spoil your own image and I am sure even your companies image in front of people and media. So when you talk, talk relevant, talk business and talk ethical. It’s how you talk and what you talk can earn you business. Controlling what to talk, how to talk and when to talk is the trick that needs a lot of practice.

3. Listen attentively

One major trick of sale and also marketing is listening attentively. Yes, there is difference in listening and listening attentively. When you say you are listening, you only listening, you are not listening to address someone’s problems or give resolutions. On the other if you listen attentively you pick up important points from the conversation of the speaker. This give you an idea of what the customer wants and what are his requirements. Getting to know your customer and his needs will help you sell better. Hence listening attentive is a very important trick and even this can be mastered with practice alone.

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4. Be good at service as well

Definitely, you sell and that completes your target. However, does that give you a customer that will come back to you? You sold your customer bought, does that add up to the customer loyalty? Nah.. You need to do more to get more business from the same customer. More business can come either from the same client or his references. How can that work is the question now? To sore customer loyalty and customer references, you also have to treat the customer well and serve him well. No, No that does not make you the customers salve, however, it earns you more business either now or in future.

Good customer service and good and helpful behaviour with the customer he a very good way and a very good rule of getting your customer back and earning his as a loyal customer for your company and yourself.

5. Know the person whom you are selling to

Knowing the customer is not, knowing the customer by his name. It is knowing him by his profession, by his requirements, by his needs and to some extent also his monthly and annual income. By know your customer and his requirements you will be able to sell the right product to your customer. See precisely, pushing your customer for a product is not really the right option, know what he wants and accordingly selling a product to him is what is important. Hence knowing your customer well is an important part of retail sales.

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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