10. Take an extra step

To create customer loyalty doing the routine is not enough. You have to go that extra mile, you have to do something extra to grab their attention, to assure them that you are there to guide them, to serve them better than anyone else. Going an extra mile can also be taking politely to your customer, making sure you treat them with, respect, affection and understanding. Along with mere selling if you also give your customers selling you can make sure you will have the customer coming back to you for more business. So what if service is not your department, you can at least guide your customer to the person who can solve their issues or give them service. There is no harm in simply guiding your customer to the right person politely. This will increase your worth and future prospect sales.

11. Understand your customers requirements

To understand your customer’s requirement it is very important to know your customer well. Understand his psychology, his surroundings, his standard of living, his taste and his necessities, or rather what is he looking for. Understand is a process here, every time you will have the client waling in with different requirements and necessities you need to keep understanding each time what he wants exactly and deliver accordingly. If you cannot deliver exactly the same deliver something that is closest to his requirement; however, make sure that your customer leaves the place satisfied and happy.

12. Learn from your mistakes

No one is perfect your customer, you and neither me. All of us learn from our mistakes. Well making mistakes is never a crime, repeating your mistakes is also not one; however not learning from your mistakes is a crime. Take your mistakes and your errors positively, understand your mistakes only give you an opportunity of learning from your experience. And until you try you will not get the experience you are looking for, until you experience you will not get it just right.

So take your mistakes as you best and you biggest teacher. Learn from your mistakes and your experiences.

13. Attend company trainings

Most companies these days train their employees by conducting sales meet and various online and classroom trainings for their employees in order to motivate their employees to meet their sales targets. These trainings are held by sales heads and experts in order to confirm that sales targets are met by training their teams appropriately. These retail sales trainings must be attended and applied while interacting with your customers because trainings are given on the bases of experience of the industry and individuals.


Sales are tough for some however cakewalk for some, coz some can do it just perfectly. Well selling to retail individual clients includes a number of huddles; however these huddles should not be a reason to stop you from achieving your targets and proving yourself at work. Well use the tricks perfectionist use to get these sales just right. From being presentable to learning from your mistakes and attending trainings, at the end of the day it is all about selling and selling right as you will be questioned for your sales only and only at work. Now to get them right you need to get long term relationships with your clients, to maintain this relationship you need to start it right and keep it right till the end. Remember from all the notes above right till here it has only been about selling and selling right to the right customers. Maintaining customer relationship with the right attitude will help you get your customer back and sell better, be it fresh sales or cross sell.

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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