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HARDISON’S TIPS – JULY 27, 2020 – 8 STEPS TO SALES TRAINING THAT STICKS

HARDISON’S TIPS – JULY 27, 2020 – 8 STEPS TO SALES TRAINING THAT STICKS

How many times have you thought you had taught someone to do something correctly only to get different results than you expected? Many inexperienced sales managers make the mistake during a sales training session of just telling someone what needs to be done or even explaining how to do it, but they leave out a very important step. Demonstration.
8 STEPS TO SALES TRAINING:
Explain what needs to happen
Explain why it is important to learn this skill
Explain the steps that will happen
Demonstrate what needs to happen so they watch you
Watch them do the task
Give feedback

[embedyt] https://www.youtube.com/watch?v=6R90iAKB2mY[/embedyt]
Have them repeat back the steps they did to anchor in the behavior
Follow up the next day
Explain what needs to happen. Explain why it is important to learn this skill. Explain the steps that will happen.
Steps 1-3 all fall into the category of helping the learner understand an overview of the journey. This allows the learner to comfortably focus on the task at hand because they know what is coming next.
If you skip any of these steps or jump right into demonstration, you run the risk of the learner not focusing on what they are doing and time could be wasted. Another potential pitfall is that the learner will ask a host of basic questions, many of which could have been answered earlier, which could derail your progress.
Demonstrate what needs to happen so they watch you.
Step four is the most important step. As mentioned, this clarifies each aspect of the task and how you want it done. Questions can be asked and answered so there is not confusion. This stops future instances where the learner would say, “Oh, I thought you meant….”.
Take the time to walk them through the step, making sure they are watching what you are doing so they can replicate behavior. Without demonstration you leave a lot of room for interpretation and the possibility of feeling frustration when you are not getting the results you need.
Watch them do the task.
Step 5 is where you let the trainee practice. Don’t assume they are able to perform what you just demonstrated. One of the big mistakes for managers is just saying, “you got this, right?” What new person will risk a manager’s approval by telling them that they need them to repeat the training?
Make them do the task. If it involves a live interaction where it can impact business, you may want to role-play with them.
Give feedback.
Step six is about the opportunity to make adjustments. Make sure that you see them doing the task correctly a few times before you send them off on their own.
Have them repeat back the steps they did to anchor in the behavior.
Step 7 is often overlooked. Make sure they understand what they did and how the steps fit together. They may just have a good memory and can mimic what you did, but getting them to understand the process and repeat it back anchors it in for the future.
Follow up the next day.
I cannot stress following up enough. Follow up on all new behaviors. Do not ever stop checking. What you will do is gradually wean off checking their work as they improve.
Following this simple sale training process will improve the long term production of your team as well as making it easy for management to follow up on their progress.

Brandon Hardison
Champion Strategies
For Furthur Information Contact brandonhardisoncpo5@gmail.com or 404-394-8285

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. ShopSmartAutos.com took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit RichieBelloBlogs.com. https://www.itworld.com/article/2783373/gm-warns-dealers-about-working-with-pure-play-online-auto-sellers.html

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