Summer Sales Prep

It’s almost that time of year again! No, not Christmas (although I definitely look forward to that as well). I’m referring to something even more exciting and anticipated…

Summer Sales!!

2021 will be my 20th straight year of the infamous summer sales program and I couldn’t be more excited. Many people will talk about how hard summer sales can be and all the things you will give up to do it. However, I’m a firm believer that the benefits gained from this work will far outweigh any sacrifice made. To ensure you get the most from your summer sales experience, it’s vital you take steps beforehand to prepare for what’s to come. With several years under my belt, I will share 9 ways you can start preparing to make this summer your best!

So, without further ado, let’s get into it!

  1. Learn the Pitch

Coming into my first year selling, I had done nothing more than talk to my recruiter, sign some papers, and wait until I was to leave for the summer. Terrible mistake! I had no idea what to expect, what knocking doors would be like, and how to present the pitch. In fact, I didn’t even know the pitch at all. After intense role-playing and script memorizing, I finally had the pitch memorized… assuming the person at the door said ALL the right things. Unfortunately, you’ll be hard-pressed to find those people. So, my first 3 days were unsuccessfully spent knocking doors and getting frustrated with people raising concerns I had no idea how to handle. Eventually, I got a sale, but continued to struggle for several more weeks. Had I learned the pitch beforehand, I would have been able to focus on how to overcome objections and improving my presentation so people would be more interested in buying. Learn from my mistakes and make sure you have the pitch completely memorized before you leave for the summer.

  • Burn your Ships

This story comes from New World explorer, Hernán Cortés. In 1519, Cortés began his conquest to conquer the Aztec Empire, which at the time was one of the most feared and ferocious civilization in the America’s. To this point, there had been previous explorers who had attempted to conquer the Aztec’s but with no success. Upon arriving, Cortés commanded his crew of men to “Burn the ships.” He arrived determined to conquer or die, and was willing to burn any attempt at escape or surrender. As history goes on to tell, Cortés and his men successfully conquered the Aztec’s and went on to shape the course of history.

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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