When it comes to summer sales, prepare by determining you are going to stick it through the summer! Many door-to-door salesman quit after a short time because they didn’t anticipate it being so challenging and they abandon their goals before they ever had a chance to take hold. You must “burn your ships” metaphorically speaking by removing the option of backup plans. This is THE plan, so stick it through and you’ll forever change the course of your life.

  1. Find your Why

Before anyone leaves to do summer sales, they should ask themself this simple question: “Why am I doing this?” I would wager 99% of the people who take on this job will respond with: “For the money.” If that’s your WHY, that’s to be expected. However, I want you to dig a few layers deeper. Too many people leave for the summer with the blanket statement of making some extra cash, but find this WHY to be shallow in its ability produce large rewards. I encourage you to do the following activity to identify your true WHY for doing summer sales.

5 Why’s

Why are you doing Summer Sales? _____(Answer: to…)_____

Why do you want to ____(answer to the question before)___?

Why do you want to ____(answer to the question before)___?

Why do you want to ____(answer to the question before)___?

Why do you want to ____(answer to the question before)___?

By uncovering the reasons why you are really wanting to do summer sales, you will discover a motivation that is deep and powerful. Find your why and you’ll be on your way to a successful summer.

Related Video:Find Fulfillment – Find your Why

  1. Set Goals

Goals serve as landmarks in your journey through life. Summer sales is no different. Before beginning your sales adventure, make sure you’ve taken time to set different goals for yourself. I typically will break down my goals into SUMMER, WEEKLY, and DAILY subsets. The most important goal you will set for yourself is:

  1. How many sales do I want to make?

Use your WHY to motivate you to accomplish these goals. You’ll have hard days and in the end the goals you set will all be based on your WHY. So get out and set goals that allow you to accomplish your end reason for doing summer sales.

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


Join Just

Entrepreneur Training
Public group · 229 members
Join Group
Last year the Richie Bello sales training agency gained a ton of positive reviews and exposure for being a world class sales training agency, and now ...

Video of the day

Richie Bello West

Have any question ? Now you can direct contact me