HARDISON’S TIPS – June 1, 2021 – How to Use Video in Emails to Sell More Cars

HARDISON’S TIPS – June 1, 2021 – How to Use Video in Emails to Sell More Cars

3. Drive More Foot Traffic

Video starts driving the buyer’s process by aiding their discovery and research process.

Once you have their attention, people are more likely to visit your dealership. That way, they can get a firsthand, personal experience with the vehicle they’re interested in. 

Videos can spark initial interest, highlight specific vehicle features, and promote special deals. By sending these automotive videos in emails, you can drive that interest forward and draw foot traffic to your dealership.

A plain old email might not draw people in. Videos, on the other hand, are exciting and engaging.

Give people a reason to stop by. Show them the benefits you have to offer. Then, end your video with a compelling call-to-action that invites them to visit in!

4. Boost Engagement

People know when they’re being sold to. In many cases, this turns people off. A normal sales email can end up straight in the trash bin.

Adding a car sales video to your emails, on the other hand, can get people engaged. 

Remember, it starts by sparking their interest with information people are already searching for. Then, show them you care about their needs and wants. Make it clear that you’re available to answer any questions or head out with them on a test drive. 

Don’t forget that CTA! You call-to-action can encourage people to take action. Add a little urgency to the message and you’re good to go.

5. Connect with Customers

People buy from people they feel connected to. A video can add a name, face, and voice to your email content. Instead of a boring sales email, videos of cars can add that missing element. 

Try to appear personable in your videos. Determine your customer’s pain points and offer them a solution. Make it clear that you’re there to help.

Your videos can help you build a rapport with your customers. 

Then, they’ll visit your dealership feeling like they already know and trust you. This pre-built rapport can help you sell more cars and close more deals!

6. Improve Your ROI

52% of marketing professionals worldwide claim video content offers the best ROI.

Instead of wasting time on sales and marketing tactics that don’t work, choose one that does! Videos are easy to make and a great investment. As you attract more leads and make more sales, that cost goes right back into your pocket (and then some).

Forget traditional marketing methods that drain money and time.

Instead, choose the option that will help improve your brand awareness and increase sales. Video marketing can help improve your dealership’s ROI for a long time.

Looking for new ways to improve your automotive marketing? Stay ahead of the curve and try these dealership marketing trends of 2019.

7. Zoom Ahead of the Competition

Make sure to differentiate yourself in these videos. How do you stand out with other dealerships and sales teams? What makes your dealership special?

Differentiating yourself will help you zoom ahead of the competition.

Focus on your value proposition. Then, your videos will help you stand out from the crowd so customers choose you over anyone else. 

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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