How to become an automotive product specialist

You can follow these simple steps to begin your career as an automotive product specialist:

1. Earn a high school diploma

A high school diploma, or the global equivalent, is typically the minimum qualification for automotive product specialist positions.

2. Consider an undergraduate degree

Though some employers only require that their applicants have a high school diploma, most automotive product specialists decide to pursue some sort of higher education. Earning an associate or a bachelor’s degree can often bolster your resume and overall marketability as an applicant. There’s rarely a preferred field of study for this role, but it can be beneficial to major in things like:

  • Business
  • Automotive marketing and management
  • Marketing

3. Gain experience

As with most sales positions, relevant experience is an essential way to develop your skills and knowledge. Most automotive product specialist positions require experience in a role as a sales associate, sales representative or customer service representative.

4. Pursue a professional certification

Though rarely a requirement, a professional certification can help you stand out as a candidate that is dedicated to their career, genuinely passionate about the industry and eager to learn. If you know the brand or brands you’d like to work with, you can showcase your specialized knowledge by completing manufacturer-specific training. These programs are typically meant for automotive technicians, but the in-depth knowledge you gain can be invaluable as an automotive product specialist because it gives you a thorough understanding of the product, allowing you to successfully address any client questions or concerns.

Automotive product specialist skills

Some of the key skills for this role include:

  • Communication skills: As an automotive product specialist, communication is essential. Aside from communicating with clients, these professionals must also communicate with coworkers, technicians and managers. They must be able to clearly explain a product’s key features and address a client’s questions and concerns. Because automotive product specialists are often responsible for lead generation via email and text, this role requires both written and verbal communication skills.
  • Listening skills: The main way that automotive product specialists set themselves apart from car salespeople is by focusing their energy on meeting the needs of their client rather than upselling. In order to effectively do this, they must be have well-developed active listening skills.
  • Customer service skills: Customer service is a key aspect of an automotive product specialist’s job description. These professionals must be adaptable, skilled problem solvers and excellent communicators.
  • Interpersonal skills: Automotive product specialists interact with a wide range of individuals, which is why interpersonal skills are so important for this role. Additionally, they are responsible for generating leads and fostering quality, long-term relationships with clients.
  • Product knowledge: Because automotive product specialists are expected to act as resources for clients, it’s imperative that they become experts in the automotive industry, as well as the specific products and vehicles that they work with. In this industry, products and features are constantly changing, which is why this position requires an eagerness to learn.

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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