HARDISON’S TIPS – JUNE 29, 2021 – How To Sell More Vehicles With Videos (PT.2)

HARDISON’S TIPS – JUNE 29, 2021 – How To Sell More Vehicles With Videos (PT.2)

2. “Thanks for Stopping By” Video’s

A little bit of gratitude goes a long way. Many sales consultants have discovered this.

That’s why their team members send thank you videos to customers after they stop by the dealership. It goes something like this…

When you thank the customer for coming into the dealership and test driving a vehicle (while showcasing the same vehicle in the background of the video).

And he lets the client know another vehicle is on the way for a test drive.

People aren’t only numbers to them,because they are taking the time to follow up on each specific interaction, and express genuine appreciation for the business opportunity.

So, even if the customer didn’t leave with a car this time, it doesn’t mean they won’t at all.

If you are a dealer group, tell all of your car dealers to send an automotive video email thanking clients for their time. Whether they walk out with or without a vehicle. This is how you earn loyal customers.

3. Manager Follow-Up Videos Automotive Videos Before Purchase

Managers should follow up and thank customers for their visit with a video email, too. It adds an extra layer of genuine care to build trust.

And this is exactly what many good managers do for their clients. The clip doesn’t have to be long just something like this…

By checking in with clients after they interact with your employees, you are giving them the customer experience they deserve. An experience that will make them want to come back and buy a car.

Even if they didn’t sign on the dotted line the first time.

4. Follow-Up Car Dealership Videos After Purchase

Great, you’ve sold the car! But that doesn’t mean you forget about the customers. Odds are they’ll need a car again or need service on their current one.

Sending an automotive video email to follow up after their purchase is a fantastic opportunity to reach out. It allows you to show gratitude, while opening the door for future business opportunities.

They’re showing the customer that they value them. Even after they buy a car.

They are thankful for the business, and want to make sure the client is happy with their purchase.

Doing something like this will win you lifelong customers. Because you’re making a lasting impression to stay top of mind.

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


Join Just

Entrepreneur Training
Public group · 229 members
Join Group
Last year the Richie Bello sales training agency gained a ton of positive reviews and exposure for being a world class sales training agency, and now ...

Video of the day

Richie Bello West

Have any question ? Now you can direct contact me