HARDISON’S TIPS – MAY 31, 2021 – How to Use Video in Emails to Sell More Cars

HARDISON’S TIPS – MAY 31, 2021 – How to Use Video in Emails to Sell More Cars

Looking to zoom towards sales? By integrating videos into your sales strategy, you spark interest in your dealership and increase sales.

90% of users say that product videos are helpful in the decision process.

If your customers are on the fence about making an automobile purchase, a video can drive them over the edge.

It’s time to sell more cars! Here are seven reasons you need to start creating automotive videos in your marketing. Steer towards sales and drive a higher ROI with these benefits of video marketing. 

1. Drive Discovery & Awareness

People aren’t bound to arrive at your dealership if they don’t know it exists.

Then there are shoppers looking for a specific make and model. How will they know you have what they’re looking for?

When people are looking for a new car, they start searching online.

This can lead them to dozens of dealerships in the area.

By sending out videos of cars you have in your lot, you can get a step ahead of these searchers. Instead of leaving it to chance, you can ensure they come to your dealership before anyone else’s.

Video content helps drive discovery. In fact, adding videos to emails also helps customers discover a vehicle they weren’t considering beforehand. 

Sending out video emails also helps you take advantage of the buyer’s journey.

Instead of waiting around for foot traffic to your dealership, you can draw that traffic in yourself. Car sales videos keep your customer aware of the cars you have to offer. You can also spark their interest by giving them in-depth, high-quality visuals of their options.

The next time someone thinks about buying a car, they’ll remember your email video before searching online. 

2. Help Shoppers Compare Options

While they’re in research-mode, people often compare different vehicles.

Adding videos to your emails will help you help your customers. Instead of leaving them to research different cars at different dealerships, you can narrow down their options. 

Car sales video offers people the information they need in engaging, interesting ways. Instead of reading car specs and comparison charts, your videos will show them the difference. 

Video allows people to “experience” different vehicles even when they’re not at the dealership.

By using sight, motion, and sound, you’re utilizing senses to help their research process. 

There are also user-generated reviews and comparison videos online. Try creating this content yourself. Test drive one of the vehicles and communicate the specific benefits of that make and model.

Then, you can send a video in your next email to show interested customers you have the information they’re looking for. 

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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