HARDISON’S TIPS – SEPTEMBER 13, 2021 – Effective Sales Leadership Training Delivers Results -3
They have already led sales teams to job satisfaction, productivity, and growth. They can teach new sales managers to incentivize their teams properly by illustrating the importance of recognition and enthusiasm. And more than anything, they’re adaptable and agile to changing environments. Because of their experience, they know that what worked last year won’t necessarily work today. They can also teach new managers how to understand the market, pricing, competition, and products and services.
The Challenges SMB Owners Face When Implementing Sales Leadership Training
Several things can hinder small business owners from having strong training programs in place. For instance, owners might not have experience providing training. In some cases, they might not know what sales leadership content their new managers need. Remember that most small business owners are in the role of a sales leader not because they’re qualified to do so but because of necessity.
Small businesses also don’t have the same resources as their larger competitors, and many struggle to stay afloat. Because they don’t rely on major investments or venture capital, sales processes have to be strong for these businesses to flourish. Their margin of error is much smaller, so they need sales leadership training, tools, and templates to be successful.
Leaders at small and midsize businesses are often forced to wear many hats. They’re involved in multiple facets of operations, including sales. As such, most find themselves answering the same three questions:
- How can I get all of this done without the time to do it?
- Can we achieve our current revenue and profitability goals?
- How do we attract — and retain — top talent?
Because it’s so important for these leaders to create and implement effective processes to increase efficiency and productivity, they need their sales managers to specialize in what they do to ensure that their sales teams are poised for success.
Executives can’t have a hand in everything, but many try their best. They want and need to spend more time growing their businesses strategically than in the weeds of day-to-day operations. Effective sales leadership training gives new sales managers the skills they need to take some work off the plates of other company leaders.
Why Sales Xceleration Is the Solution
Our sales leadership training is unique and goes above and beyond any other training available. No other program addresses the depth of content ours does, and we’re set apart by our national designation as a CSL.
The program takes place in a classroom — not virtually — which means sales managers can learn more thoroughly and more interactively. We provide them with the tools they need rather than just advice. For eight weeks, we teach 16 lessons that cover topics like understanding clients, hiring the right people, developing compensation plans, and building sales plans that effectively lead teams to their goals. We also offer the same content in a three-and-a-half-day course, allowing trainees to apply the content they learn to a mock organization.
Because our program is classroom-based, attendees can role-play, receive coaching, participate in team activities, and network. We equip attendees with tools that enable them to implement what they learned in their organizations. At the end of the lessons, they take the CSL certification exam and add it to their credentials when they pass.
The CSL program and certification offers the following benefits:
- Training by an experienced sales leader.
- Essential sales tools.
- National standing.
- One-on-one training.
- Certification exam with no extra fee.
- Free continuing education.
- Helps small and midsize businesses foster excellent sales leadership and achieve growth.
Don’t miss the opportunity to have your sales managers be part of effective sales leadership training. Our program can be a massive asset to your sales team and your business as a whole, and it can be the defining difference between failure and success.