HARDISON’S TIPS – SEPTEMBER 9, 2020 – 19 Social Media Tips for Car Salespeople (Pt. 2)
4. Do five things everyday.
There’s a lot of “downtime” on the sales floor, amirite? Make use of your time by committing to doing five things everyday that will further your value with prospects. Here are some examples:
Like a post.
Share something newsworthy.
Comment on a post (but it must provide value to the conversation).
Wish Happy Birthday or Happy Anniversary to your connections.
Publish a relevant story or image.
Follow an influencer (and comment on their post).
Google yourself…then take action on what you see or don’t see.
Write an article on your blog, Facebook or LinkedIn.
Ask for a review.
5. Connect with existing clients, colleagues and other professionals you know in real life.
One of the great myths of social media is that having more connections is better. It’s actually the opposite. 100 meaningful connections are better than 10,000 vanity connections.
People you’ve met or already know in person are ideal to connect with on social media. They are much more likely to engage with you than some stranger whose profile pic is all you know about them.
6. Create an Introduction video
One of the best social selling tips I can recommend is to introduce yourself to your customers.
Imagine you have 15 seconds to record a video explaining to your customers who you are and how you can help.
It seems like a big challenge to raise someone’s interest within just 15 seconds – but it’s really not – and here’s why. When replying to a customer via email or social media, all you need to do is pretend they are right in front of you and speak naturally.
It’s ideal to record a video for each specific customer. Mention their name and the chances are pretty good that you’ll get a positive reaction.
7. Join Groups
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Participate and engage in Facebook and LinkedIn Groups. You can share your valuable expertise, helpful content, ask relevant questions and engage with group members to build relationships.
Some of the best conversations happen in LinkedIn industry-specific groups. Check the profiles of your prospects and see which groups they belong to, and then join them.
8. Ask for reviews and testimonials.
A regular stream of good reviews will show credibility and establish trust with car shoppers.
I have to confess something. When I first began, I felt uncomfortable asking for reviews. There’s just something about it that caused me to retreat every time I tried…until I developed a script for myself to help alleviate my apprehension. Once I had that script down, it became easy. Especially after the first dozen times I practiced it with a customer!
Would you like a copy of my script for asking for reviews? Here it is. It starts with a question that helps guide you into the ‘ask’:
“Mr or Ms Customer, did you have a good experience today?”
(They will nod their head and say, “Yes.”)
“That’s fantastic. My business is based on referrals and I would appreciate it if you would share your feedback with others who may be looking for a good car buying experience like you were. Would you please visit _________ and write a review for me?”
(You can choose which review sites you’d like to use to build your testimonials).
9. Make a powerful testimonial video.
A recommendation from someone still remains the most-trusted source of information to help car buyers decide to purchase. The web affords car shoppers many opportunities to seek recommendations:
They reach out to their friends and family on social media.
They visit Google, Yelp and other review sites.
They look for testimonials on the dealership’s website.
They might even Google you!
I find that when I talk about video testimonials, everyone is in favor of the idea. But when it comes down to actually doing it, many are reluctant.
Make a habit of spotting an opportunity for a testimonial video. When you’ve got a few ideas, try making one.
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