Prospecting Is Key Today

Prospecting  Is Key Today

Richie Bello’s Sales Prospecting

Goals of this Course

Richie Bello’s Sales Prospecting Workshop will allow you to refresh and upgrade your skills on the art of sales prospecting, understand the benefits of consistent prospecting efforts, master the practices and tools that will make you a great prospector, and give you an incentive to make prospecting a daily habit.



Prospecting is the process of identifying potential customers for a product or service.

The primary mission of an automobile sales consultant is to constantly prospect for new customers in all three general zones. Your primary duty is to sell automobiles with a maximum profitability, but to accomplish this you must have qualified sales prospects and proper prospecting skills.


“He who has the world’s greatest selling strategies, and the world’s greatest product, but has no one to offer them to, has only those things.”


In this course, you will learn how to:

Create and maintain an effective owner follow-up system

Market to unsold customers

Create a referral network

Prospect among service customers

Give business cards to everyone

Secure lists of cars coming off of leases

Join civic or social clubs

Fax a list of used cars to claims adjusters on a regular basis

Personal advertisement

Introduce yourself to one new business each month

Target market with an introductory letter

Send congratulatory letters to new homeowners

Get involved in community activities

Overcome and deal with rejection

How to make successful cold calls

Useful prospect tools

How to successfully follow-up with a prospect

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