Whether it’s for the vehicle, the salesman or woman, serviceperson, or even the cleanliness of the overall dealership, reviews really matter. Think about it. When was the last time you read a review? Twenty years ago you wouldn’t think about buying a vacuum cleaner, a grilled cheese sandwich or used car after reading twenty-five reviews online, but today you can’t escape them. You can’t search for local dealers or directions to a dealer without knowing how many stars out of five a dealership received so it pays to know how the customer thinks, and we’re here at Justplayin’ to let you know how they do.
To be honest with you, I look up reviews for almost anything I buy, and I’ve been doing it for years now. I don’t always agree, but I like to know that the majority is on my side when making a decent sized purchase. For the most part, statistics show that over 70% of people do the same. Remember now, we’re talking about reviews and not testimonials. Testimonials can be edited and mostly hand selected to show your business in the best light. Reviews can give a much bigger picture. They tell a story. Good or bad, there are people out there ready to write their hearts out, and an audience ready to read.
Don’t let that scare you. If you’re doing what you’re supposed to do, and putting the customer first then most of the time your reviews should be just fine. In fact, if you have reviews attached to your business, studies show that there’s a better shot you’ll have customers. If those reviews recommend your products or services, there’s a good shot they’ll pay more for your product than for the cheaper guy at a different location. Yes, people pay for the experience and quality.
How do you get reviews? First, you can ask. Whether you’re on the phone, messaging or emailing with a customer, it never hurts to ask them to leave feedback. There’s a good chance that they will. There are plenty of other opportunities. If you’re holding an event, always hand out that free food and ask for feedback. If a service appointment seems to go well, that would be a great opportunity to give them a smile and let them know that reviews really make your day. Every once in a while you may even get a video review, and that my friends sends things through the roof. People love the connection they make watching a video, and if they’re talking up your location, you’re as good as gold.
The bottom line…always be polite about it. Don’t be pushy. If you communicate electronically with them, give them the link to the review page or section of your site. This is very important. Don’t tell them to leave you a positive review. If a customer seems like they want to toss you off a cliff, don’t ask for a review, but never tell them what to do.
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