Richie Bello’s Game Face Monday LIVE On Importance of Apps on Current Buying Market
Richie Bello’s Game Face Monday February 22nd at 1:00 PM Eastern talks business on the importance of assessing technology and how apps are impacting the car shopping experience. Richie just returned from Phoenix where he went LIVE last Monday with a BDC panel, then met with Shop Smart Autos big data partners, and BDC operators. Phoenix is home of Richie’s non-profit for veterans. Launching ShopSmartAutos. app and working through new developments on the non-profit for veterans while in Phoenix, created perfect material. for this week’s show. Top apps include facebook, Instagram and others like Pinterist. What that tells us is that the inclusion of app technology is. going to remain an important part of the car shopping journey. Take Tik Tok, a realitivly new comer in social media giants. Tik Tok reported that 59.8% of their users are between the ages of 20 and 49. The age group before that was10-19 at over 30%. Dealers will see shoppers coming into the showroom, but 85% of the journey to their next new vehicle will be done online. Richie feels that dealers should take comfort in that and make sure the car shopper is received and the sales personnel are trained, because with apps like ShopSmartAutos, the shopper will already have built a trust for the dealer and is looking at a specific vehicle that the dealer has in inventory. ShopSmartAutos promotes consurmers to VIN specific offers made by the dealer, allowing the dealer and the shopper a one on one opportunity. Shoppers appreciate the exclusivity as much as the dealers. Richie and co-host Arthur Early will drive the show on the importance of apps in the car buying journey. ShopSmartAutos creates a seamless end to end experience for the car buyer. The app will handle shopping to scheduling a test drive or virtual view, calculating trade in, monthly payments and financing on new, used and certified pre-owned. Richie Bello’s Game Face Monday LIVE at 1:00 pm Eastern is one that management, marketing directors and BDC operators will appreciate.
From his success on the sales floor of an automotive dealership to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer. Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.
Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. ShopSmartAutos.com took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.
Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit RichieBelloBlogs.com. https://www.itworld.com/article/2783373/gm-warns-dealers-about-working-with-pure-play-online-auto-sellers.html