Tips for the Rookie Car Salesman

Tips for the Rookie Car Salesman
Dress for Success: Look the part and at minimum dress according to the dealerships dress code. But even more important for the novice car salesperson is to be clean, pressed, odorless and shoes shined. A little cologne or perfume is fine, but don’t get crazy. Look like a professional car salesman or woman and you will be accepted accordingly. Nobody wants to do business with a car salesperson that looks like they slept in their clothes and smells like an ashtray. Common sense dictates this rookie car salesman tip.


Learn Your Inventory: Knowing your inventory is an ongoing process. You want to know what’s in stock and what was sold. Plus you want to keep an eye on your trade-ins. When you are working with a customer and need to switch cars you need to know what you have on hand. If you have to leave your customer sitting alone while you look for a switch car you are going lose the momentum. Of these tips for the rookie car salesman, knowing your inventory is one that makes a difference when it comes to being successful car salesperson.
Product Knowledge: Besides everything else you need to learn, you also need to learn your product. That’s right you need to know what you are selling because your customers will ask questions just to see if you know what you are talking about. Unfortunately, this takes time and you want to start selling cars now. So when you get stuck on a product question let them know that you are new and still learning the product. But never guess or lie to a customer because most customers have been on the internet and know the car better than most salespeople. Tell them you will get them the answer for them and keep going. When you have to go to the desk, then you can get the answer. But don’t run to the desk with every little question they have. People are annoyed with salespeople that keep going back and forth to the manager. In fact, that is the number one pet peeve of car buyers and one of the best tips for the rookie car salesman.

Learn Your CRM: The CRM or Customer Relationship Management tool is a must when it comes to selling cars. This tool will help you follow up with customers, work with Internet customers and maintain a relationship for future business. Learn his tool inside and out and it will pay you back well. The better you know your CRM the better it will serve you. These tips for the rookie car salesman is essential to success.

Make It A Champion Day!

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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