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HARDISON’S TIPS – MAY 25, 2021 – SALES AND MARKETING YOUR BUSINESS WITH NO MONEY

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HARDISON’S TIPS – MAY 25, 2021 – SALES AND MARKETING YOUR BUSINESS WITH NO MONEY Marketing Without a Budget Drive Traffic to Your Website Next, I’d spend a lot of thought on figuring out how I can drive a ton of traffic – potential customers – to my website without spending a lot of money. I would use search engine optimization tools so the website ranks high in search engines. I would make the website interesting enough so that people referred it to their friends. I’d reference it on any advertising, business cards, or even bills I send out. I would use social media to drive traffic to the website, and I’d regularly update content or messages. I would try to capture the emails of…

CHAMPION STRATEGIES – PUBLIC SPEAKING WORKSHOP – MAY 25, 2021

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CHAMPION STRATEGIES – PUBLIC SPEAKING WORKSHOP – MAY 25, 2021 Public Speaking Summer Camps for Kids Summer is the best time to work on public speaking. In the summer, it is not only easier to focus on a specific skill but we are allowed to have fun in the process. The Practice Space summer camps attract a whole range of students, from those who already love public speaking to those who want to get over their stage fright to those who are “strongly encouraged” by their parents. By the end of camp, all students find that having a voice and finding their opinions is fun and many forget why they found it scary in the first place. So what do we do at camp? All…

HARDISON’S TIPS – MAY 24, 2021 – SALES AND MARKETING YOUR BUSINESS WITH NO MONEY

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HARDISON’S TIPS – MAY 24, 2021 – SALES AND MARKETING YOUR BUSINESS WITH NO MONEY Marketing Without a Budget Marketing, specifically the process of getting new customers, is not only difficult, it can seem darned near impossible for new businesses. But I’ll let you in on a secret: it’s really difficult for established businesses, including large established businesses, too. The old maxim that “I know only 20 percent of my advertising works but I don’t know which 20 percent” is more often true than you would think. It is essential that a new small business find some marketing that works. You need new customers – or you won’t have any customers. And you need them now. When you’ve launched your initial marketing campaigns and the…

CHAMPION STRATEGIES – PUBLIC SPEAKING WORKSHOP – MAY 24, 2021

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CHAMPION STRATEGIES – PUBLIC SPEAKING WORKSHOP – MAY 24, 2021 WHEN YOU ARE THE EMCEE (Part 1) When you are the master of ceremonies (also known as an emcee) of an event, your role is crucial to the success of the program, whether it’s for your company, a professional association or a nonprofit organization. A bad emcee can ruin an event while an excellent one creates a seamless and engaging experience in which speakers feel comfortable and the audience feels included from start to finish. From my experience as both an emcee and a professional speaker, these 12 tactics can help you shine. Be clear about your role. An emcee can play many roles, ranging from reading a few speaker introductions to writing remarks for…

CHAMPION STRATEGIES – PUBLIC SPEAKING WORKSHOP- May 23, 2021 (PT. 2)

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CHAMPION STRATEGIES – PUBLIC SPEAKING WORKSHOP- May 23, 2021 (PT. 2) Basic Guidelines About Your Delivery Basic Guidelines For Designing Your Presentation If you’re speaking to a small group (for example, 2-15 people), then try to accomplish eye contact with each person for a few seconds throughout your delivery. Look up from your materials, or notes, every 5-10 seconds, to look into the audience. Speak a little bit louder and a little bit slower than you normally would do with a friend. A good way to practice these guidelines is to speak along with a news anchor when you’re watching television. Vary the volume and rate of your speech. A monotone voice is absolutely toxic to keeping the attention of an audience. Stand with your…

CHAMPION STRATEGIES – MAY 22st – The Best Presentation Tips for Students

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CHAMPION STRATEGIES – MAY 22st – The Best Presentation Tips for Students 12. Eye Contact Eye contact is one of the most important presentation tips for students. Many students are nervous, so they look at their notes or their feet. It is important that you show your confidence and engage your audience by making eye contact. The more presentations you give, the more eye contact will feel natural. 13. The Right Tone The best public speakers vary their tone and pitch throughout their presentation. Try to change it up, and choose the right tone for your message. Preparing an Effective College Presentation 1. Open Strong Grab your fellow students’ attention by starting strong with a powerful quote, intriguing scenario, or prompt for internal dialogue. 2. Start With A…

HARDISON’S TIPS – MAY 21, 2021 – HOW TO WELCOME PEOPLE IN YOUR STORE DURING COVID 19

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HARDISON’S TIPS – MAY 21, 2021 – HOW TO WELCOME PEOPLE IN YOUR STORE DURING COVID 19 5. Capture Customer Data to Improve Marketing and Reduce CAC for your Ecommerce Team The final benefit of store-specific messaging is that you create a lot more digital touchpoints with customers. Unlike over the phone or in person, it’s relatively easy to capture customer details within messaging apps. Facebook Messenger, for example, enables users to release their email to businesses with one tap so they don’t even have to type it out. Capturing data in this way can help can improve email or SMS marketing at a local level to drive future footfall and improve personalisation. It can be a useful way to drive sign-ups to your loyalty…

CHAMPION STRATEGIES – MAY 21st – The Best Presentation Tips for Students

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CHAMPION STRATEGIES – MAY 21st – The Best Presentation Tips for Students 1. Arrive Early And Be Technically Prepared Get to the room early and make sure you leave plenty of time for technical set up and technical difficulties. Have several backup drives (including an online version if possible) so that you are prepared for anything! 2. Know More Be educated on more than just what you are sharing. That way, you can add points, speak candidly and confidently, and be prepared to answer any audience or teacher questions. 3. Share Your Passion With Your Audience Connect with your audience by showing that you are passionate about your topic. Do this with the right tone, eye contact, and enthusiasm in your speech. 4. Pace Yourself When…

HARDISON’S TIPS – MAY 20, 2021 – HOW TO WELCOME PEOPLE IN YOUR STORE DURING COVID 19

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HARDISON’S TIPS – MAY 20, 2021 – HOW TO WELCOME PEOPLE IN YOUR STORE DURING COVID 19 3. Improve Follow Up Conversions and Reduce Returns by Connecting Customers to Store Staff The first two scenarios are focused on the pre-sale period but very often customers have queries about the purchase they made or have follow-up questions on an item they are considering purchasing. Post-purchase queries are more frequent with electrical products and the likes of flat-pack furniture. Customers often have difficulty getting something to work or assembling it. Many of these products end up being returned at great expense to the retailer and inconvenience to the customer, even though there is nothing wrong with them. What if the customer could message a product expert in a…

CHAMPION STRATEGIES – PUBLIC SPEAKING WORKSHOP – MAY 20, 2021

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CHAMPION STRATEGIES – PUBLIC SPEAKING WORKSHOP – MAY 20, 2021 How to Start A Speech Class It’s that horrible moment. You’ve just been called to stage, your audience is silent, waiting for you to open your mouth and now it’s your turn. But what do you say? How do you start a speech with power and confidence, rather than the usual “Erm… thanks very much for inviting me here…” The simple truth is… your audience will judge you from the moment you start your speech. It may sound harsh but it’s very true. So it’s a good idea to start your speech with certainty and confidence, to quickly build a connection with the audience so they are eager to hear what you have to say…

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