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Why Clickable Social Media Marketing

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Social Media Management Platform for Leading Franchised National Brands Clickable enables franchised national brands and direct-selling organizations to achieve smarter marketing. Franchise and direct selling organizations are inherently social. Independent business owners have always looked to turn social interactions and relationships into business opportunities. Social media amplifies local business relationships and can do so consistently and at scale. Clickable can activate your local sales network on social media, while delivering you a centralized dashboard with critical social intelligence and controls. Benefits Mobilize Your Local Network Activate brand-templated social pages and profiles quickly. Train social media stakeholders to be successful using unified technology, processes and best practices. Manage and syndicate highest performing content to local audiences. Drive and Measure Performance Aggregate measures across your network to…

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Automotive Dealer Solution To High Cost Of Recruitment

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The Richie Bello Institute of Leadership and Management, a not for profit program developed by Richie Bello West is helping the automotive industry resolve one of their biggest concerns and cost of doing business. The industry has suffered with recruiting, training and retaining quality personnel for some time. The cost of recruitment averages somewhere in the $6,000 range per employee., while turnover and training costs continue to rise. “Today’s dealers are polished and procedural, seeking the same in their personnel. Our military offers the automotive industry what they need and hopefully our program will allow the dealer to get better personnel that will remain an asset to their organization.” said Richie Bello, founder of the organization. Bello’s influence in the automotive industry along with his…

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JIM ELLIS AUTOMOTIVE GROUP 2018 Sales Consultant Certified Pre-Owned Walk Around Contest

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JIM ELLIS AUTOMOTIVE GROUP 2018 Sales Consultant Certified Pre-Owned Walk Around Contest Finals Championship The Jim Ellis Automotive Group’s walk around competition was designed as a project to look at our sales consultant’s product presentation skill sets where Certified Preowned (CPO) Vehicles are concerned in every market and all dealerships. This process is not the most important step in the road to the sale but it gives the sales consultant a strong indication on how the guest perceives the sales consultant, the product presented, and our ability to be successful in getting a mutually beneficial agreement with the guest to purchase from that dealership. The project will start October 1, 2018 with every dealership of Jim Ellis Automotive Group conducting a CPO walk around competition.…

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Clickable Automates Automotive Inventory

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Clickable, New York’s parents organization Looksmart Group announced today that they have expanded its dashboard program to include a new application that assists dealers in inventory control. The program features intel that informs the dealer of the perfect time to promote and the perfect social media to utilize. Clickable’s VP of Operations, Richie Bello was instrumental in the development that will help move the inventory and increase the ROI for dealers. “ This program will move inventory at the right time and allow the dealer to reach those buyers who will be in the market for a new car in the next 60 days.” Bello continued: “The program is managed by metrics. Behavior patterns combined with social media intel brings the dealers another great addition…

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VETERAN CAREER NIGHT SPONSORED BY RICHIE BELLO LEADERSHIP AND MANAGEMENT

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August 5, 2018 Phoenix, Arizona: Richie Bello West Leadership and Management Institute announced its next Career Nights planned for Long Island and Phoenix in September. The institute will be offering a comprehensive understanding of the benefits of joining the automotive industry as a highly lucrative alternative to traditional secondary education programs. The Richie Bello West Leadership and Management Institute has training in all areas of the industry, including sales, digital marketing, operation, finance and insurance, service and more. Richie Bello, founder and automotive influencer started this program as it supported both the automotive industry and our veterans. Bello spent the last three years developing his eLearning platform and in school training program and has more than nine thousand dealers across the country waiting for certified…

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FLOOR PLANNING ALTERNATIVE FOR USED CAR DEALERS Dealer floor plans have put countless dealers out of business. Many dealers get their license, obtain a dealer floor plan, then buy just twenty or thirty cars and the spin begins. The interest that you must pay every month on a used car dealer floor plan can end up being much larger than what you expect. All you need is a few slow months and you are driving your cars back to the auction. Just head to any dealer auction and you will see several dealers that end up paying top dollar for floor planning cars with little hope of turning inventory at a rate that can keep up with the cost of the floor plan, then eventually bring them back to the auction at an additional cost. Times are changing and the way…

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Social Media Management Engagement Drives Business Opportunities at Ancira Auto Group of San Antonio

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Ancira Auto Group Social Marketing Customer Concern Resolution Creates Influencer Raving Fan In the video clip below, April Ancira describes how she discovered an unhappy customer while using social media for her business for the first time, contacted that customer, resolved his issues and then learned the customer was the Director of Operations at San Antonio’s Seaworld. This led to promotional tie-ins between the Ancira Auto Group and Seaworld of San Antonio, plus multiple new and used car sales to Seaworld employees… Turn up the volume and watch this video for profound insights into using social media to grow dealership business.

JD Power New Autoshopper Study Reveals Increased Social Media Use by Car Buyers

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JD Power New Autoshopper Study Reveals Increased Social Media Use by Car Buyers

Social Media Usage During New-Vehicle Shopping Process Increases, According to J.D. Power New Autoshopper Study,SM   22% of New-Vehicle Shoppers Use Social Media Websites as a Shopping Source, But Few Find Them As Helpful As Automotive Shopping Sites   I have been reading and reviewing various J.D. Power research studies, reports, rankings and customer insights for over 30 years. In my opinion, the J.D. Power research is the best structured, most accurate and data you can rely on over any other automotive research organization in our vertical. Time and time again, J.D. Power has pointed to trends and changing consumer preferences far ahead of any other. So, with that in mind, read the following to get a better handle on the impact of social media…

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Dealership Managers Must Apply Optimized Training For Best Results

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All Dealership Employees are Created Equal, but Each Learns Best with an Individually Optimized and Unique Mix of Different Learning Styles… The term “learning styles” speaks to the understanding that every dealership employee learns differently. Technically, an employee’s learning style refers to the preferential way in which they absorb, process, comprehend and retain information. For example, when learning how to perform a Lube and Oil Change, some employees understand the process by following a service manager’s verbal instructions, while others have to physically perform the fluid drains, filter replacements and top off the new fluid levels with their own hands in order to learn it. This concept of individual optimized learning styles has gained widespread recognition in workplace education theory, On-Demand Web Based Training and…

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Benefits Car Dealers Receive From Video Marketing – When Done Right!

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First 10 Benefits of Video Marketing (see bonus benefits at end) More and more car dealerships are taking advantage of video marketing. Video marketing has consistently shown that it is one of the best marketing strategies, particularly for car dealers, because it allows a dealership to be flexible and fluid in what marketing tactics they use. The following list showcases ten compelling reasons why you should consider investing in the resources necessary to execute an effective video marketing strategy… Each of these tactics are briefly described, with their benefits for your dealership, along with (in each example) increased traffic to your dealership’s websites. 1. Videos Proven Effective at Attracting REAL Car Buyers Although we may not want to admit it, most of us are lazy…

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