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Shine Your Light

Shine Your Light When the world is in a dark place, it’s your time to shine.  Sounds a little corny, but we all have something to give or offer. Now’s the time to get out of our pajamas and make ourselves ready for recovery. You have more than likely already done as much fixing up around your home that you can, plus the time for gardening, a heck of a lot of cooking and a few at home half-baked workouts. What is less than two weeks, feels like two years, but with more time ahead before the next trip to Manhattan makes sense, I suggest you get yourself ready for recovery.   Reach Out To Every Client – It is extremely important that every client…

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Coronavirus “Opportunity Is Still Knocking”

Opportunity Is Still Knocking                         By Richie Bello With the onset of the “pandemic” we are all facing for our health and our overall economy, the automotive industry sits in position to take one of the most major hits we have seen in decades. The travel and hospitality took the first step into what could become a long term rebound. Faced with shutting down huge parts of the economy with the limited support we are starting to see trickling down from government, we have to hang in there to avoid bankruptcy and be ramped up to open our doors again and be prepared for a stronger return. What is the automotive industry facing?   Up to seventy five percent of our team is forced to…

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Veteran Workforce Supports Automotive Industry

Veteran Workforce Supports Automotive Industry Who could deny the reputation stigma that continues to face the automotive industry? Today’s generation of dealer owner/operators are more educated and business savvy than those that preceded them. The bootstrapping days of securing and growing a dealer franchise has long gone the way to education, certification, fiduciary strength and better exchanges with consumers. Manufacturers have made the move toward improvement, by setting higher standards for dealerships and are looking toward the owner/operators to elevate the brand, through its marketing, advertising and personnel performance. Even with today’s generation of young tech savvy, educated recruits, the industry still faces some poor ratings from consumers. Dealer turnover can be as high as seventy percent. Dealers are faced with the high cost of…

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Shop Smart Autos On Cable TV

Launches Sunday Morning Cable Show. Just when we thought automotive and digital influencer, Richie Bello, finally settled in his lane, he brings his attention to the car buyer on his new Sunday morning show that reaches every cable subscriber. ShopSmartAutos.com is the brainchild of Richie Bello, who has over three decades in the automotive industry and is recognized as an automotive and digital influencer. Bello supports the automotive industry with solutions and training to be more and more connected to consumers. A best-selling author and trainer, Bello has been podcasting to his industry, reaching as many as a half million views on some of his episodes. He has spent years focusing on helping the automotive industry keep doing a better job. Automotive Dealer News, Bello’s…

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Veterans Complimentary Certification Supported by Automotive Industry.

Some of the country’s leading suppliers of automotive products and services have pledged support to the veterans initiative of the Richie Bello Institute of Leadership and Management, a 501C3 not for profit. The Institute was founded to support the automotive industry by recruiting, training and placing certified veterans into dealerships across the country. The not for profit was founded in 2017 by Richie Bello, a thirty-five year veteran of the automotive industry who attempted to enlist, but was denied due to having a history of seizures. Bello pledged that when he had the influence, he would do something for the Veterans. Fast forward to today, where Bello has carved out an impressive following in the automotive sector for his development of software solutions, training programs…

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Walk Around By Brandon Hardison

THE RATIONAL OF PREFORMING A PRODUCT PRESENTATION WALK AROUND Performing a solid car sales walk-around is a very important car sales step, but it’s probably one of the most neglected and poorly performed car sales steps. The idea of a complete and thorough walk around once they have chosen a vehicle is to educate the car buyer and create excitement with the features and benefits of the vehicle they have selected. They know they want or need a new car, but it’s your job to reinforce their choice and create an overwhelming desire to own this car. You should complement their choice during the car sales walk around step and tell them about an accolade or award that this vehicle has received. For example; “Great…

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Automotive Dealers Lower Cost of Training and Turnover

Decades of high cost of training and unprecedented employee turnover has left the automotive industry scratching its head as to what to do. Turnover has been as much as 70%, which has helped create what we can officially call “a viscous cycle” for the dealer owner. Professional trainers and coaches are an essential part of the on-going support needed for employees, but dealers have been pulling back over the concern that it won’t make a difference and that the employee will be trained, only to leave their dealership for the next best offer. It was time for a change in our mindset. There was at least one automotive influencer who believed there is a solution. Richie Bello Institute of Leadership and Management, a 501C3 not…

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Veteran Grant Progress and Launch Certification Recruitment and Placement Initiative

WASHINGTON…HERE COMES RICHIE! Richie Bello Institute of Leadership and Management’s Founder, Richie Bello heads back to Washington in the continued saga of what to do and not do to gain government support for his not for profit. Bello drives to bring the automotive industry qualified and certified trained veterans into its workplace. Veterans currently represent approximately one in five of the automotive industry personnel population, but Bello looks to address the other 80%. “The turnover in the industry is beyond belief!” said Bello. “Dealers are putting tremendous revenue into marketing, but when the buyer hits the floor, the team is not trained well enough to get the maximum ROI”. Bello chants that it’s a vicious cycle. He is countering the cycle by recruiting veterans offering…

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Automotive Vehicle Walk Arounds

Champion Strategies has agreed to partner with Richie Bello in 2020 to Produce Automotive Vehicle Walk Arounds Brandon K. Hardison, President of Champion Strategies has been producing professional automotive vehicle walk around competitions for many of the top automotive groups since 2003. DCH Automotive Group wanted to increase customer awareness by its sales consultants adding more value of the recently new Certified Pre Owned Programs that its different manufacturers were introducing. Brandon met with the executive team, GM’s and SM’s to coach them through the processes on how the automotive group could be successful in reaching their desired goals. In 2007 Asbury Automotive Group wanted to have a National training assessment on some aspect of the selling process by platform (city) that each of their…

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