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Let Go Of Cherry Picking

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We weren’t too sure if the new generation still used the term cherry picking, but basically, the automotive industry is guilty of it and it’s not a good thing. Hand selecting the customers you think are serious buyers or have good credit can be detrimental to your bottom line. We’re working in a competitive marketplace, and if your job title is salesman or woman, then it’s your job to turn those impossible deals into golden opportunities. Cherry picking is kind of like hitting the open water on a beautiful day. You take out your fishing rod and throw on a worm. Instead of casting out your line and covering some area, you try dropping your worm on the exact fish you want over and over…

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The Automotive Industry Helps Create Self Made Men And Women

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The automotive industry is one of the last business opportunities around where you can walk in with absolutely zero experience, and be making a quarter of a million dollars a year within years. Sounds amazing right? Well, it is, and there’s more. Not only can you make a very decent living in automotive, but there are many career opportunities in the business with growth potential that can offer challenges and an overall positive working environment if you work towards your personal professional goals. Here are some paths that may work for you. Well, when you’re young with little experience, there’s the possibility to walk in and grab the job as a front desk person or receptionist. This is a very important job considering that you…

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Reviews Really Matter

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Whether it’s for the vehicle, the salesman or woman, serviceperson, or even the cleanliness of the overall dealership, reviews really matter. Think about it. When was the last time you read a review? Twenty years ago you wouldn’t think about buying a vacuum cleaner, a grilled cheese sandwich or used car after reading twenty-five reviews online, but today you can’t escape them. You can’t search for local dealers or directions to a dealer without knowing how many stars out of five a dealership received so it pays to know how the customer thinks, and we’re here at Justplayin’ to let you know how they do. To be honest with you, I look up reviews for almost anything I buy, and I’ve been doing it for…

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Surround Yourself With The Best

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There are two traps we can very easily find ourselves falling into while trying to make the climb in the competitive landscape we’re dealing with these days. We like to give our ear to negative people on a regular basis and surround ourselves with people who are on the same level or a few steps behind us professionally. Well, it makes us feel better right? Listening to someone complain about all their problems makes yours seem smaller. Plus, constantly knowing more than the guy or gal you’re working with makes you feel like some kind of guru. Huge mistake folks. The team here at Justplayin’ is going to let you know why you always want to surround yourself with people that are better than you…

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Evolve With Sales Training

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Success is all any business could ever ask for, but what are the key ingredients for a successful business? Yes, the customer is always right. Keeping your establishment stocked, clean and friendly is a plus, but is it that simple? The answer is a loud and clear no. We as owners and managers cannot expect to hire other managers and salespeople and expect things to continue to run smoothly as time goes on. There are however some key ingredients. Yes, there is a bit of magic and Richie Bello of Richie Bello University has figured out that perfect mix of education and training necessary to keep ahead of the curve in this most competitive automotive industry. Bello has received local and national recognition for his…

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Digital Marketing Pros and Con Artists

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Digital marketing is where it’s at. If any marketing firm comes knocking at your showroom door telling you that more and more people are making their vehicle buying decisions online before they even hit your dealership, well, that’s the truth. If they tell you they’re experts in the digital marketing space, then make sure you know what that label comes along with when it comes to the best in the business. Anyone can say they’re an expert, but there are hundreds of digital marketing firms out there and a good portion of them are not experts at making you the most out of every dollar and every click. The bottom line is, you have to invest in quality social media, but most are handing out…

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Don’t Take The Customer Game Personally

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Everyone tells a lie once in a while. When we go to make a big ticket purchase, we all put on the front, right? Don’t look excited! Don’t smile too much! Careful of what you say when you’re happy with the price. It’s a game, and when you’re a salesman or woman, you know that the game is coming to your showroom floor. Never forget this. No matter how grumpy they look, and no matter how little they smile, they’re really excited on the inside to be buying a vehicle from you. If you play your cards right, you’ll most likely get that sale. First of all, they’re all just looking. They’re all not buying today. They can’t afford the payments. They don’t care about…

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Don’t Be Your Own Competition

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We’re always worried about the competition. Mister Big Shot Nissan down the block sold 100 more vehicles than you did in March, and now you have to know what he did differently than you. You have to beat his or her numbers. You have to run ads like Mr. Big Shot. You have to hire his salespeople. Your mind starts to run wild, and eventually, you become your own competition. Instead of focusing on the customer experience and the fundamentals of good salesmanship, you worry about what the other guy is doing, and then what happens when the other guy tanks? This is what you should be thinking about. It really comes down to a couple of things. You have to be driving traffic to…

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Lilian’s Bookshelf

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There’s a growing need in the world of education and children’s entertainment and Lilian’s Bookshelf is the answer. Our children are our future. We hear it all the time, but we have to take action. The internet is filling up with emptiness, and so are our nations parent’s schedules. Tablets, phones, and computers are in the faces of America’s youth more and more and the only way to fight it is by filling the space with proper entertainment and educational tools for our parents to click on during those moments of need. The idea of Lilian’s Bookshelf came from two thought processes. One was watching children watch other children play with toys on Youtube and other strange videos like that I’ve noticed over the years.…

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What To Ask The Potential Car Buyer

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You may be great at what you do. You know your dealership. You know the vehicles. You can list off every option for every vehicle and impress every customer that walks in the door like a walking encyclopedia. You make one hell of a cuppa coffee, and know just when to offer up that buttered roll, but…do you listen? Do you ask the right questions and really listen to the answers? That my friends can make all the difference in the world when it comes to beefing up those sales numbers. Salespeople like to do all the talking, and you would think that makes a lot of sense, but if you know the game, then you would know that it’s not how you win. Here…

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