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Why Saleswomen are Good for Your Dealership

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When most people think about going car shopping, they almost always imagine that they will be working with a salesman. However, many dealerships are hiring saleswomen and finding that they do an excellent job closing deals and moving inventory. Women are often absolutely fantastic at closing deals and helping your dealership succeed. So, why are saleswomen so important in the car industry? Why should dealerships consider hiring more women? Sell To More Women Obviously, single women comprise a large part of the buyer population. However, when it comes to families, the wife or mother usually has considerable input into what car the couple buys- and she definitely has veto power. It doesn’t matter if her reason for wanting a car isn’t very technical, she can…

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GOOD CREDIT, BAD CREDIT, NO CREDIT AT ALL

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With the banks looking at 600 credit scores or more, and subprime lenders pulling back, good credit is more important than ever. In Experian’s State Of The Automotive Finance Market, Melinda Zabritski shares important information on the industry’s finance director. Lenders are looking for credit scores in the 700s for new, lease and new loan requirements, while preowned are looking for 600 to 680, Interest rates are up as high as nearly 13% and delinquency rates are rising. Getting drivers approved is becoming more and more difficult. The importance of aligning your dealership with good credit repair programs make sense if the goal is to have a long-term relationship with your marketplace. Credit repair firms should not only help raise the score to minimum requirements…

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B2B Sales Process

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The B2B sales process is really not that hard to comprehend. Also known by its full name, the business to business sales process, it basically refers to the business that is conducted between companies, in lieu of between a company and individual consumers. If you read on, you will learn about some simple steps to the B2B sales process. Step 1: Choose the Right Potential Businesses to Sell To. By spending time picking and choosing your prospects, you are making sure that you are not wasting your time and energy on them. Try to look for people who need this, have the essential resources, and are willing to purchase what you sell. Step 2: Make the First Move. So, you finished step 1? Good. Now…

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Social Media

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When it comes to social media marketing, I believe that there are several strategies you can utilize to increase your success. If you would like to learn about them, continue to read. Listen.                                           If you are not paying attention to what your audience on social media has to say, how can you expect your business to prosper online? Engage in online conversations; Get to know your audience.   Acknowledge.                            When reading the comments on your social media, you might notice a member of your audience or more, may have a question. Always respond to their questions. If someone tries to speak to you in person, you wouldn’t ignore them. So why would you ignore them online, especially when others can see it? Building relationships is…

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Prospecting Is Key Today

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Prospecting  Is Key Today Richie Bello’s Sales Prospecting Goals of this Course Richie Bello’s Sales Prospecting Workshop will allow you to refresh and upgrade your skills on the art of sales prospecting, understand the benefits of consistent prospecting efforts, master the practices and tools that will make you a great prospector, and give you an incentive to make prospecting a daily habit.   Prospecting Prospecting is the process of identifying potential customers for a product or service. The primary mission of an automobile sales consultant is to constantly prospect for new customers in all three general zones. Your primary duty is to sell automobiles with a maximum profitability, but to accomplish this you must have qualified sales prospects and proper prospecting skills.   “He who…

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Why Clickable Social Media Marketing

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Social Media Management Platform for Leading Franchised National Brands Clickable enables franchised national brands and direct-selling organizations to achieve smarter marketing. Franchise and direct selling organizations are inherently social. Independent business owners have always looked to turn social interactions and relationships into business opportunities. Social media amplifies local business relationships and can do so consistently and at scale. Clickable can activate your local sales network on social media, while delivering you a centralized dashboard with critical social intelligence and controls. Benefits Mobilize Your Local Network Activate brand-templated social pages and profiles quickly. Train social media stakeholders to be successful using unified technology, processes and best practices. Manage and syndicate highest performing content to local audiences. Drive and Measure Performance Aggregate measures across your network to…

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Automotive Dealer Solution To High Cost Of Recruitment

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The Richie Bello Institute of Leadership and Management, a not for profit program developed by Richie Bello West is helping the automotive industry resolve one of their biggest concerns and cost of doing business. The industry has suffered with recruiting, training and retaining quality personnel for some time. The cost of recruitment averages somewhere in the $6,000 range per employee., while turnover and training costs continue to rise. “Today’s dealers are polished and procedural, seeking the same in their personnel. Our military offers the automotive industry what they need and hopefully our program will allow the dealer to get better personnel that will remain an asset to their organization.” said Richie Bello, founder of the organization. Bello’s influence in the automotive industry along with his…

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JIM ELLIS AUTOMOTIVE GROUP 2018 Sales Consultant Certified Pre-Owned Walk Around Contest

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JIM ELLIS AUTOMOTIVE GROUP 2018 Sales Consultant Certified Pre-Owned Walk Around Contest Finals Championship The Jim Ellis Automotive Group’s walk around competition was designed as a project to look at our sales consultant’s product presentation skill sets where Certified Preowned (CPO) Vehicles are concerned in every market and all dealerships. This process is not the most important step in the road to the sale but it gives the sales consultant a strong indication on how the guest perceives the sales consultant, the product presented, and our ability to be successful in getting a mutually beneficial agreement with the guest to purchase from that dealership. The project will start October 1, 2018 with every dealership of Jim Ellis Automotive Group conducting a CPO walk around competition.…

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Clickable Automates Automotive Inventory

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Clickable, New York’s parents organization Looksmart Group announced today that they have expanded its dashboard program to include a new application that assists dealers in inventory control. The program features intel that informs the dealer of the perfect time to promote and the perfect social media to utilize. Clickable’s VP of Operations, Richie Bello was instrumental in the development that will help move the inventory and increase the ROI for dealers. “ This program will move inventory at the right time and allow the dealer to reach those buyers who will be in the market for a new car in the next 60 days.” Bello continued: “The program is managed by metrics. Behavior patterns combined with social media intel brings the dealers another great addition…

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VETERAN CAREER NIGHT SPONSORED BY RICHIE BELLO LEADERSHIP AND MANAGEMENT

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August 5, 2018 Phoenix, Arizona: Richie Bello West Leadership and Management Institute announced its next Career Nights planned for Long Island and Phoenix in September. The institute will be offering a comprehensive understanding of the benefits of joining the automotive industry as a highly lucrative alternative to traditional secondary education programs. The Richie Bello West Leadership and Management Institute has training in all areas of the industry, including sales, digital marketing, operation, finance and insurance, service and more. Richie Bello, founder and automotive influencer started this program as it supported both the automotive industry and our veterans. Bello spent the last three years developing his eLearning platform and in school training program and has more than nine thousand dealers across the country waiting for certified…

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