HARDISON’S TIPS – NOVEMBER 19, 2021 – Stop Circling the Top of the Sales Funnel and Make That Sale
HARDISON’S TIPS – NOVEMBER 19, 2021 – Stop Circling the Top of the Sales Funnel and Make That Sale You’ve probably seen those giant funnel-like water slides at waterparks. You know the ones: you climb forty-two flights of stairs so you can swirl and plummet while hunkered down in a giant rubber donut with family, friends and terrified strangers. At first you go back and forth, again and again – the suspense building as you slowly – but inevitably – inch closer to the chute that will propel you to unseen thrills in the tube below. But what if you just kept circling the top of the funnel? What if you never made any real progress toward your destination? Welcome to the salesperson’s nightmare: forever…