Coronavirus Is Pushing Car…
As the coronavirus pandemic intensified this year, foot traffic at the Honda of Hollywood dealership in Los Angeles dried…
Practice Makes Consistency and…
For a long time, I have always remembered those words from my Junior High School Track Coach in Trenton,…
Knowledge: Not All Trainers…
If there’s anything the COVID-19 pandemic has taught me, it’s this: There is no quick fixes, slap-dash measures, or…
Creating a Digital Selling…
Creating a Digital Selling Experience For the Automotive Industry Vehicle buying has changed dramatically over the last ten years,…
AS A CONSUMER IS…
AS A CONSUMER IS YOUR GRADING OF A DEALERSHIP IMPORTANT OR ARE YOU LOOKING FOR LOYALITY? Loyalty. A strong…
How Car Dealerships Can…
How Car Dealerships Can Manage Virus Risk and Safety Tips on how to conduct automotive business in these unprecedented…
CPO Brandon K. Hardison
Over my automotive selling and educational career; I have always kept the consumer in a position to choose what…
Social Selling Brandon K.…
I see it every day in the automotive business where sales consultants complain that they can’t make any money.…
Marketing For Car Guys
I have been talking about this for a while and it’s finally ready to launch…my new book, that is.…
Car Safety Features Should…
Once you have decided on the new or pre-owned vehicle of choice, it’s important to consider what the safety…
