Businesses are set up to make profits and generate revenue right from day one. So, it’s understandable if the title of this piece makes you take an opposing side. However, it is important to remember the only thing better than making a sale is making a lot of sales. This is mainly achievable when you have a long list of loyal customers who trust you service coming back for more of your products or services when they need it. We’ll move on with a few more reasons why you should aim to convert a lead into customer rather than a one-time buyer.
Why you should make a customer rather than a mere buyer?
Within markets and industries, there exists a severe competition between brands and businesses. So, if your business strategy is set up to get the immediate most out of a lead by just selling them stuff without plans to have them come back you are not doing everything right.
Ripple effect:
Customers who consistently get good services from your business will not only be return buyers, they will also share your business with their friends, families and colleague because they want the best for their loved ones.
Seal of approval:
If you care about the quality of the products or services you offer, then you will also be interested in how people respond to your business. A returning customer is ultimately a seal of approval that your product or services are relevant and helpful. There you can take a bow and do more of the same or strive to be even better.
Bigger Brand:
This paragraph kind of sums up why you need more customers than one-time buyers. Brands like Toyota, Apple, and Samsung spend little on adverts these days but still get more customers than startups or inferior brands. Let’s make an example with Toyota, most persons looking to purchase a car just waltz into a Toyota showroom because their large customer base makes the brand trustworthy. With a large and growing customer base, your business will be at these heights in no time.
Simple Ways to secure leads into customers
Now, you get the hang of why you should set up your marketing strategy and resources into making customers over making sales, the next stop on this guide is to show you how you can achieve this feat.
Customer Service:
It might be a popular topic to be at your best with your customer service, but it is ever green. Nobody wants to return to a business place where they got little or no help in figuring out what they need, how to use what they need, or if they need what they want. So, improve the quality of your customer service, not the usual, maybe more humor around the place. A customer who laughs in your business premises will have an added incentive to shop from you.
Forget about the sales:
You are definitely in business to make sales, but you should be most subtle with this. A customer that steps foot in your store, offline or online already sees what they like, all you have to do is be smooth. Aim to discourage them from the pricey goods while stating that you care about their pockets, and they’ll come back saying, “thanks, but if I did cough up for this pricey one, will it be worth it?” of course, you’ll say yes, because you have quality goods I suppose.
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