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HARDISON’S TIPS – OCTOBER 7, 2020 SKILLS YOU NEED TO BECOME A SUCCESSFUL VEHICLE SALES PROFESSIONAL (PT.2)

HARDISON’S TIPS – OCTOBER 7, 2020 SKILLS YOU NEED TO BECOME A SUCCESSFUL VEHICLE SALES PROFESSIONAL (PT.2) Persuasion skills Other than technical knowledge, persuasion may be the most valuable skill for a car salesperson. It is not an easy task – some customers only do ‘window shopping’ while others can’t make up their minds whether or not they should purchase the car. Selling the benefits of the car is not enough; in many cases buyers who walk into the dealership will need an extra nudge to make the purchase decision. The car salesperson can hone their persuasion skills by using social proof i.e. convincing the customer that the car is in high demand, or by making their products seem limited or scarce. Adaptability Car salespersons…

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HARDISON’S TIPS – SEPTEMBER 30, 2020 (PT.2)

HARDISON’S TIPS – SEPTEMBER 30, 2020 (PT.2) Step 3: Choosing a Vehicle The choice of which vehicle to buy is of course the whole point of the customer coming to your dealership. If the customer is financing and wants to be at two hundred dollars a month, putting them in a thirty thousand dollar car will be a mistake. It will be easy to get a customer to fall in love with a high priced car but when you get inside, you will be disappointed. If you have your customers drive a car they cannot afford, it will be much harder to get them to like a cheaper car as much as a high-end car. If the customer does not know what they want to…

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CHAMPION STRATEGIES – PUBLIC SPEAKING WORKSHOP – OCTOBER 6, 2020

CHAMPION STRATEGIES – PUBLIC SPEAKING WORKSHOP – OCTOBER 6, 2020 How to Help Your Child Be a Better Public Speaker Speaking in front of others is something that your child will encounter throughout their life. Whether it’s reading a book report to their class, interviewing for their first job, or presenting to an important client during their career, being able to speak to the public or a group of people confidently is a vital asset they will need throughout their life. Some children are naturally outgoing, but others are shyer requiring you as a parent to help instill the confidence in them they need to be able to speak to others without anxiety or fear. To help your child achieve better public speaking abilities, there…

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HARDISON’S TIPS – OCTOBER 2, 2020 – AUTOMOTIVE VIDEO MARKETING IDEAS

HARDISON’S TIPS – OCTOBER 2, 2020 – AUTOMOTIVE VIDEO MARKETING IDEAS 2020 is the year of automotive video marketing. If you don’t have videos for your dealership, now is a great time to get started. Customers are more likely to watch a video than they are to read content. It’s easier to consume video content than it is to read an article, a blog post or a web page. While a big block of text might cause a user to exit your page or dealer website, a video will encourage them to stay more engaged. It helps create a brand image for your dealership. Along with your script, videos have an audio and visual component that leave a stronger impression on your customers. This is…

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HARDISON’S TIPS – OCTOBER 1, 2020

HARDISON’S TIPS – OCTOBER 1, 2020 My top 5 unexpected car sales lead generation ideas 1. Publish useful and educational content on your blog Did you ever think a blog would be the answer to your lead generation problems? Probably not. But it’s true: regularly published blog content, optimized for online search engines (SEO), will bring in more leads. This strategy works not only to attract more online traffic, but also to build trust with your potential customers. Here are a few tips to get started: Assign an in-house writer or freelancer to write at least 1-2 posts a week. Make sure the writer knows SEO practices and demonstrates a mastery of English grammar. Develop a publishing calendar. Pick the days you’re going to post…

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CHAMPION STRATEGIES – PUBLIC SPEAKING WORKSHOP – OCTOBER 1, 2020

CHAMPION STRATEGIES – PUBLIC SPEAKING WORKSHOP – OCTOBER 1, 2020 Public Speaking Tips For Women (PT.1) You are brilliant. Your ideas? Incredible. Your questions? Insightful. Your critiques of the status quo? Right on. I keep meeting brilliant women like you, with powerful ideas to contribute, important businesses and organizations to build, provocative questions to share. But so often, the way they communicate fails to command power. They equivocate, apologize, and look away as they speak. I do this too. We are subtly undermining ourselves with their words. As a result, our ideas aren’t having the impact they could. Here are eight ways you might be undermining yourself with your words—and eight ways to stop: 1. Drop the “just:” “I’m just wondering …” “I just think…

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CHAMPION STRATEGIES – PUBLIC SPEAKING WORKSHOP – SEPTEMBER 30, 2020

CHAMPION STRATEGIES – PUBLIC SPEAKING WORKSHOP – SEPTEMBER 30, 2020 WIN OVER YOUR AUDIENCE WITH A GREAT FIRST IMPRESSION (PT.2) Five Steps To a Good First Impression Look the part. Although we were taught to never judge a book by its cover, a well-groomed, sharply dressed presenter will have a far better impact on their audience than a groggy-eyed one in sweats and sandals. Like it or not, people make little judgments and decisions even before words come pouring out. Taking some extra time to put yourself together is a surefire way to boost your confidence. The importance of a good first impression is initially resting on how you look that day. [embedyt] https://www.youtube.com/watch?v=BxzbqktnyyI[/embedyt] Mind your body language. A good outfit paired with a sad…

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HARDISON’S TIPS – THE CONVERSATION WITH YOUR CUSTOMER

HARDISON’S TIPS – THE CONVERSATION WITH YOUR CUSTOMER Many sellers believe the sales conversation kicks off with the pitch. You know, a rehearsed description of the product/service and their associated benefits, topped off with a dash of pressure to “buy now” or “book an appointment.” In this relationship era, selling is all about connecting. And that’s where the pitch-first strategy falls apart—you’re overwhelming the prospect with information and demanding a commitment. Selling isn’t about pushing product. It’s about creating an emotional environment that gets a person to open up. Once you’ve set the psychological scene, you can gently lead the buyer from a friendly introduction to a signed contract. Below, we’ll look at some conversation starters and best practices designed to improve your sales calls.…

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HARDISON’S TIPS – SEPTEMBER 29, 2020 (PT.1)

HARDISON’S TIPS – SEPTEMBER 29, 2020 (PT.1) So, you want a job selling cars, but you are not sure if you have what it takes. Depending on your circumstances, selling cars can be very rewarding, or it could turn into one of your life’s biggest nightmares. I will try to make it easy for you by providing some tips from my 16 years of experience. The biggest thing to remember is that selling cars is not about you. It is about your customer. If you keep in mind what your customer wants and needs and do your best to satisfy them, you will do fine. Steps to Become a Successful Car Salesman Prepare yourself for the meet and greet. Qualifying: Find out what your customer…

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CHAMPION STRATEGIES – PUBLIC SPEAKING WORKSHOP – SEPTEMBER 28, 2020

CHAMPION STRATEGIES – PUBLIC SPEAKING WORKSHOP – SEPTEMBER 28, 2020 Don’t Let Fear of Public Speaking Keep You From Your Favorite Activities In some cases, it can be hard to avoid speaking in public. Whether you’re a high school student presenting at a science fair, or a college student taking a debate course to fulfill a credit requirement, chances are you’ll have to speak in public at some point. Speaking in front of others can be intimidating, but mastering this skill can go a long way toward helping you excel in high school and college. If you dread class presentations or find it difficult to speak up during group discussions, you are not alone. In fact, according to the National Social Anxiety Center, as much…

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