HARDISON’S TIPS – OCTOBER 7, 2020 SKILLS YOU NEED TO BECOME A SUCCESSFUL VEHICLE SALES PROFESSIONAL (PT.2)
HARDISON’S TIPS – OCTOBER 7, 2020 SKILLS YOU NEED TO BECOME A SUCCESSFUL VEHICLE SALES PROFESSIONAL (PT.2) Persuasion skills Other than technical knowledge, persuasion may be the most valuable skill for a car salesperson. It is not an easy task – some customers only do ‘window shopping’ while others can’t make up their minds whether or not they should purchase the car. Selling the benefits of the car is not enough; in many cases buyers who walk into the dealership will need an extra nudge to make the purchase decision. The car salesperson can hone their persuasion skills by using social proof i.e. convincing the customer that the car is in high demand, or by making their products seem limited or scarce. Adaptability Car salespersons…