Public Speaking Tips for Sales Teams Delivering Group Presentations

Prepare Your Team Ahead of Time

For many high-level sales presentations, purchasers want to hear from team members who they will be working with on the project. Please don’t let the first time that these folks speak in front of a group be when you have a big contract on the line. Get your team professional presentation training well in advance of the presentation.

Talk About THEM, Not You

Many presenters mistakenly cover a lot of detail about how great they (the presenters) are, how much experience they have, and how they are the best thing since sliced bread. The audience doesn’t care much about this stuff. They have a problem that they want you to solve. Show them how you can help solve their problems, and they will like you.

Show the Client that You are a Team

Edify each other when you introduce the next speaker. Build the next person up by sharing his/her expertise with the audience. Get the entire team involved in the presentation.

Use Showmanship

We covered this as one of the impact ideas above, but showmanship is vital to big sales presentations. You and your team have to be memorable and different. Before every presentation, come up with something new and different that you know others won’t do.

Question and Answer Sessions

Questions for Clarity

The easiest questions are those asked for clarity. The questioner is confused or curious and is looking for a simple answer. In these situations, answer the question quickly and add an example if you need to.

Questions to Test You

Sometimes, audience members may ask aggressive questions to try to test you or throw you off to see how you handle it. A great way to answer these types of questions is with an example or story related to the issue. Then, after you finish the quick tale, give the advice or solution.

Set a Time Limit

Set a time limit for questions and keep it short. Two to five minutes is standard, but some presentations require 15 minutes. Regardless, set a time limit and keep to it.

Ask the First Question if Needed

Audiences are often hesitant to ask the first question so that you might need to prime the pump. “A question that I’m often asked is…” It usually works pretty well.

When Time Expires, End It

If you can have a few more question askers waiting when you end the session, it can work well. Just say, “I’m out of time, but for those of you who we weren’t able to get to, I will be in the back of the room as you leave.” This will create a crowd of energy around you after the presentation.

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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