CHAMPION STRATEGIES – PUBLIC SPEAKING WORKSHOP – SEPTEMBER 26, 2021 – PT.2
HOW TO INTRODUCE YOURSELF BEFORE ANY PRESENTATION
Step #3: Share some type of proof (social proof works best) that you can solve this problem.
By the way, if you just do steps #1 and #2, your introduction will be better than most that you will hear. However, if you add Step #3, you will gain more respect (and attention) from your audience. Without adding some type of proof that you can solve this problem, you are just giving your opinion that you are an expert. However, if you can prove it, you are also proving that you are an expert.
This is the tricky part. For some reason, most people who get to this part feel like they haven’t accomplished great things, so they diminish the great accomplishments that they do have.
I’m Gary Gorman with Gorman and Associates CPA’s, and I help small businesses avoid IRS audits. In fact, in my career, I’ve helped clients complete over 3000 tax returns, and not a single one has ever been audited.
Here Is How I Adjust My Introduction Based on What I Want to Audience to Do.
For my proof, I have a number of options. Just like Gary, I have had a lot of clients who have had great successes. In addition, I have published two best-selling books about public speaking. I also have hundreds of thousands of people who listen to my podcast each week. So, I can pick my evidence based on what I want my audience to do.
For instance, if I’m speaking at a convention, and I want the audience to come by my booth to purchase my books, my introduction might sound like this.
Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear. One of the things that I’m most know for is being the author of two best-selling books, Fearless Presentations and Mastering Presentations.
However, if I’m leading a webinar, I may want the audience to purchase a seat in one of my classes. In that case, my introduction might sound like this.
Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear. For instance, for the last 20 years, I’ve taught public speaking classes to over 20,000 people, and I haven’t had a single person fail to reduce their nervousness significantly in just two days.
If my goal is to get the audience to subscribe to my podcast, my intro might sound like…
Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear. One of the ways that I do this is with my weekly podcast called, Fearless Presentations, which has over one million downloads, so far.