HARDISON’S TIPS – AUGUST 4, 2021 – Key Investments New Business Owners Should Make (Pt.1)

HARDISON’S TIPS – AUGUST 4, 2021 – Key Investments New Business Owners Should Make (Pt.1)

Anyone currently “playing the corporate game” knows it’s not for the faint of heart. Office politics, a who-you-know culture and a quarterly earnings mentality can hinder motivation and impede your ability to succeed.

I bought into this game for a long time before realizing I would never achieve financial security by following someone else’s plan. I based my success on how other senior leaders viewed me, not solely on my performance. The days of exceeding quotas and being rewarded for it had vanished.

I’d grown tired of participating in the game everyone else was playing. I recognized I needed to focus on a different game: one with less competition, less bureaucracy, and fewer rules. I knew I needed to go somewhere I could be rewarded for results, where I could fail quickly and recover with even faster solutions, and where my value was recognized. So I did.

A New Direction: Fractional Sales Leadership

Starting out, my idea was to pursue sales training and coaching, but I quickly learned many viewed this as a nice-to-have rather than a need-to-have. Sales coaching is often the first line item dropped from a budget, partially becauseit assumes that a business owner will be able to implement the strategies you propose.

That’s when I pinpointed the disconnect: Business owners didn’t just need a coach; they needed effective sales leadership to build their sales infrastructure properly and lead the team. They also need all of this done in a fraction of your time estimate and within their budget.

After some cursory Google and LinkedIn research, my co-founder, Chad Meyer, and I realized that no other company was addressing this market. Many had already built a fractional model in marketing, finance, and other departmental areas, but they had not followed suit in sales leadership. We decided to make the leap.

At the time, I was emotionally somewhere between being excited to create something new and concerned that it had been attempted in the past and there simply wasn’t a market for this type of service. We knew we’d be solely responsible for educating the owners of small to midsize businesses that they had a choice in sales leadership. Letting companies know they had a unique option — one that they didn’t even know existed—was daunting, but it was something we felt uniquely equipped to do.

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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